Yokohama Tyres in Halifax
Yokohama Tyres in Halifax
Yokohama Tyres – Precision, Performance and Japanese Quality on Halifax Roads
When it comes to premium tyre brands, Yokohama is one that often flies under the radar here in the UK. Yet once drivers try a set, they rarely look back. At Pellon Tyre and Autocentre in Halifax, we’ve fitted Yokohama tyres to everything from small city runabouts to performance saloons — and they always impress with their grip, quiet ride and longevity.
A Century of Japanese Engineering Excellence : Yokohama Tyres in Halifax
Founded back in 1917 in Yokohama City, Japan, the Yokohama Rubber Company began as a partnership with the American firm BF Goodrich. Over the years, they’ve grown into one of the world’s top ten tyre manufacturers, known for bringing clever design and innovation from racetracks straight to the roads we drive every day.
Yokohama entered the UK market in the 1970s and quickly built a reputation for precision handling and top-tier build quality. Today, they’re a favourite choice for motorsport enthusiasts, including teams competing in the British Touring Car Championship (BTCC) and other track events across Europe.
Tyres for Every Driver and Every Road
At Pellon Tyres, we stock a wide range of Yokohama tyres to suit all kinds of vehicles and driving styles:
Yokohama ADVAN Series – Their high-performance flagship range, ideal for sporty models and spirited drivers. Great for those who want extra grip and control on winding Yorkshire roads or when heading over to the Pennines.
BluEarth Series – Designed for eco-friendly motoring, offering low rolling resistance for better fuel economy and reduced emissions. Perfect for everyday commuters around Halifax, Huddersfield, and Bradford.
GEOLANDAR Range – Built for SUVs and 4x4s, these tyres combine strength and traction. Ideal for drivers tackling rough country tracks or winter trips up to Oxenhope and the Calder Valley.
iceGUARD Winter Tyres – Superb in snow and icy conditions, giving peace of mind during those cold Halifax mornings when the hills are white with frost.
Innovation That Makes a Difference: Yokohama Tyres in Halifax
Yokohama are serious about tyre technology. Their famous Orange Oil compound — made using natural orange peel oil — gives the rubber better flexibility and grip in both hot and cold weather. It’s ideal for our wet British climate, helping cars stay planted on slippery roads.
They’ve also led the way with their BluEarth environmental project, developing tyres that balance fuel efficiency, performance and safety. Yokohama’s goal is simple: reduce energy waste while keeping drivers confident in all conditions.
From Race Track to Calderdale Roads: Yokohama Tyres in Halifax
Yokohama’s ADVAN tyres are widely used in motorsport, from Le Mans to the BTCC, where split-second grip can make or break a race. But what’s impressive is how that same DNA makes it into their road tyres.
Drivers around Halifax and West Yorkshire will notice the difference when cornering or braking sharply — Yokohama tyres feel stable, responsive and trustworthy, even on our uneven roads and steep hills.
Yokohama Tyres and Motorsport – From BTCC to the Yorkshire Hills
Yokohama has a long and proud history in motorsport, and that passion for performance really shows in the tyres we fit here at Pellon Tyres in Halifax. From racing circuits to rally stages, the company’s involvement in motorsport goes back decades — proving their tyres can handle the toughest conditions imaginable.
Here in the UK, Yokohama has been a major player in the British Touring Car Championship (BTCC) and the British Drift Championship (BDC). The tyres developed for these high-speed competitions share much of the same technology found in the ADVAN range that we fit for local customers. That means the same grip, precision, and durability that racing drivers rely on are now available for everyday motorists tackling the bends of the A629 or the winding lanes around Hebden Bridge.
Yokohama also supports countless grassroots motorsport clubs, including hill climbs, track days and rally events up at Croft Circuit in North Yorkshire. The brand’s dedication to motorsport keeps its engineers constantly learning and refining tread designs, compounds, and structures — all of which filter down into their road tyres.
So whether you’re a weekend enthusiast heading to a car meet or just someone who appreciates a more confident drive on Yorkshire’s unpredictable roads, Yokohama’s racing pedigree really does make a difference.
A Sustainable Future: Yokohama Tyres in Halifax
Yokohama’s “Forever Forest” initiative shows their commitment to sustainability. They’re planting trees around their factories worldwide and improving production efficiency to lower CO₂ emissions.
So if you’re after tyres that perform brilliantly and support a cleaner planet, Yokohama is a name to remember.
Why Choose Yokohama Tyres from Pellon Autocentre
We’re local experts who understand the type of driving our customers do — from school runs in Sowerby Bridge to motorway commutes to Leeds.
Our trained team can recommend the right Yokohama tyre for your car and your budget.
We stock and fit Yokohama alongside other premium brands like Bridgestone, Michelin, Continental, and Dunlop.
Every tyre is fitted and balanced by our experienced technicians, and we offer free tyre checks and pressure tests.
Whether you’re upgrading to a performance set or looking for long-lasting economy tyres, Yokohama is a great all-round choice for British roads.
Visit Pellon Tyres in Halifax Today
If you’re ready to experience what makes Yokohama tyres stand out, pop into Pellon Tyre and Autocentre, Halifax. We’ll match the right tyre to your vehicle, fit it while you wait, and keep your car safe and performing at its best.
👉 Book your Yokohama tyres online today or call our friendly team for advice.