Pirelli Tyres – The Beginning

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Pirelli Tyres

Pirelli Tyres
Pirelli Tyres

Pirelli Tyres

Why These Matter for Drivers in Halifax & West Yorkshire

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Living in Halifax means facing wet roads, steep climbs, and weather that changes fast. All the new Pirelli advancements help here: better braking performance in rain, tyres that last longer, emergency safety tech — all give you more confidence behind the wheel.

Of course, Pirelli was established way back in 1872. Importantly, by Giovanni Batista Pirelli. Consequently, he formed a limited partnership, “G.B. Pirelli & Co” We are based in Milan to produce elastic rubber items.   G.B. Pirelli & C. was liquidated, and Pirelli & C., a limited shares partnership, was established. Importantly, in 1873. So, the first plant for the production of rubber items was built in Milano. Later, the production line for rubber bands used in carriages was started (1885). This led to the launch of the first tyre for velocipedes in 1894. This is a result of several innovations in the preparation of materials. This includes manufacturing tyres.

In 1901, the production of automobile tyres began. Pirelli Tyres

Reassuringly, which was coupled with growth. Therefore, we explicitly base our decisions on two major factors !  Firstly, care for technological development of processes and products. Secondly, the support of an ongoing commitment in motor racing is crucial. Thirdly, there is a strong focus on geographic expansion.

So in the first few years of the new century (1900),  Pirelli began a worldwide expansion. Consequently, it took off with the opening of new plants. Specifically, in Barcelona, Southampton, Buenos Aires, Manresa and Burton on Trent. Included, I remember those years! So the group strengthened its commitment to car racing. In 1907, the first Grand Prix of the Automobile Club of France was respectfully won by a car kitted out with a set of  Pirelli tyres.

In 1922, the limited shares partnership Pirelli & C. was listed at the Milan Stock Exchange.

Always in the twenties, Società Italiana Pirelli—the outcome of a reorganisation of Pirelli & C—was listed at the New York Stock Exchange, allowing Gruppo Pirelli to become the first Italian group with shares traded on the US market. In 1929, the first Brazilian plant was built, and this contributed to Pirelli’s expansion throughout the country.

Shortly after the war, the Superflex Stella Bianca, the first and innovative sport tyre, was conceived and launched. Very popular in Italy during the Thirties, the tyre was fitted with a reinforced tread to avoid damage at high speeds.   In the forties, Pirelli’s foothold in Latin America gave rise to further progress with the opening of the  Santo André plant (1940), followed by the  Merlo factory in Argentina (1955).

During the sixties and seventies, the company took a further step to develop its strategy focused on geographic expansion and technological innovation. Importantly, in the Seventies, a big technology advance was made with the launch of Cinturato P6, P7 and P8. In 2006 Pirelli opened their first car tyre plant at Slatina in Romania, which was to be expanded in 2011.

What’s New from Pirelli in 2025- Pirelli Tyres

Pirelli keeps pushing the limits of tyre performance — here’s a look at some of their newest tech:

  • P Zero 5th Generation – This updated flagship model delivers even better grip in wet conditions, improved handling and shorter braking distances. Sizes now include many 18-23″ options, with special versions made to suit electric and plug-in hybrid vehicles.
  • CyberTM Tyre Technology: a world-first system from Pirelli that embeds sensors in the tire to collect real-time data (pressure, temperature, etc.), which then communicates with your vehicle’s electronics for enhanced safety and control. Aston Martin is already integrating this technology in future models.
  • RunForward™ – Offers drivers peace of mind: after a puncture, you can still drive up to 40 km at around 80 km/h even with very low air pressure.
  • Eco and recycled materials—Pirelli is pushing harder on sustainability. They now produce tyres with over 70% bio-based or recycled materials. The “E” lines are part of this, giving environmentally conscious drivers more choice without compromising performance.
  • Pirelli Tyres
  1. New Generation P Zero (5th Gen)
    • Pirelli released the fifth generation of its P-Zero tyre—higher wet grip, better handling, and shorter braking distances. Pirelli+2Pirelli+2
    • The tyre is designed with virtual development tools and AI algorithms to improve performance throughout its life. Pirelli
    • Sizes: 18″–23″, with many options now, including versions suited for electric / plug-in hybrid vehicles. Pirelli
  2. Cyber™ Tyre Technology
    • This is big: tyres with sensors embedded that collect real-time data (pressure, temp, etc.) and communicate with the car’s electronic systems. Helps with safety and handling. Pirelli+2Reuters+2
    • Just announced: Aston Martin will use this tech in future models. PR Newswire +1
  3. RunForward™ Technology
    • New tech that allows you to continue driving up to ~40 km at ~80 km/h after a puncture (zero pressure). Good safety measure for certain Pirelli tyres. Pirelli
  4. Sustainability / Bio-Based & Recycled Materials
    • Pirelli has introduced standard production tyre(s) with over 70% bio-based and recycled materials. Pirelli Press
    • The P Zero “E” line has also been made with a portion of natural/recycled content. Pirelli+1
  5. Catalogue Ranges & Elect / Summer / Winter / SUV Families
    • Pirelli’s families, like P Zero™, Scorpion™, Sottozero™, Cinturato™, etc., continue to be refined. There are winter and all-season options, more “ELECT” versions tuned for EVs

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