Yokohama tyres

Yokohama tyres

Chelsea AFC-Of course, the agreement that has been signed. So, will be for 5 years from this year (2015) , Significantly, and will put them up there with the big tyre players. Incidentally I have noticed that the big tyre companies.Of course, such as Goodyear and Michelin have stayed clear of such large sponsorship deals,

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Yokohama Tyres 19545×16-One of my Favourite cars- Citroen DS3- calls in for two new Yokohama Tyres

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Yokohama Tyres 19545×16 have proved to be a good seller to the younger tyre market and that’s where we missed out in the past.

We started to sell Yokohama  about ten years ago but we found it a difficult product to sell. Yokohama as now were very big sellers of wheel and tyre packages, and it was a

thing that we found hard to sell here in Halifax, at the time we did not know that this particular product was one of the first things to be sold on the internet and the market for wheel units were bought by the younger drivers online from a company in Macclesfield selling cheap Yokohama Tyres 19545×16 and wheels online.

We then fell out with Yokohama tyres and concentrated on other tyre companies. This was before we joined Point-S. Point-S are an independent tyre dealer group here in the UK. And gave us the chance to buy directly from the tyre manufacturers for the first time in a few years.

This opened the door for Yokohama tyres again

And we started to deal with them for a second term. This time we were aware of the internet and could price up our tyres competitively. With special price structures we were able to sell this excellent product at very competitive prices and we are now able to offer our customers a good deal for an excellent product. Yokohama Tyres 19545×16 have proved to be a good seller to the younger tyre market and that’s where we missed out in the past.

This driver of this White Citroen DS3 specifically asked for Yokohama Tyres 19545×16 for his car and were definitely the tyre choice for the younger driver. I would also like to take this chance to thank Yokohama for the very professional manner that they showed when fitting my tyre depot with brand new signage and display materials.

Hankook Tyres-launches 4 HP

Yokohama Tyres and Chelsea AFC seal a five year sponsorship deal.

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Yokohama seal a Sponsorship deal with the giant Chelsea Football club

The strange thing is that I have just finished a blog. About the involvement of tyre companies with professional football clubs. Including, the leagues across the world! Especially in Europe. Significantly, that Yokohama and Chelsea Football club have signed a sponsorship agreement. Importantly, that will, enable the display and the wear  the tyre companies logo. On the official football shirt. Yokohama Tyres UK branding at the stadium and on the pitch-side. Using of logo and players and coach of Chelsea FC to tyre-related various advertising and

In my opinion Yokohama Japan are already heavily involved in sport through their supplies of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise the brand awareness for Yokohama, simply because Chelsea like Manchester United are a worldwide brand and the  tyre products will be seen on televisions all over the globe including faraway countries such as Australia and even China.

Agreement ends in 2020

The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big tyre players. Incidentally I have noticed that the big tyre companies, such as Goodyear and Michelin have stayed clear of such large sponsorship deals, (except of course Continental tyres who were one of the world cup sponsors)with the battle been between the main mid-range tyre brands players such as Apollo tyres and Hankook and including Yokohama.

Chelsea FC is a prestigious football club situated in London and are currently in top place of the English Premier League, under the manager ship of Jose Mourinho, a guy who speaks his mind, with great knowledge of the game, coaching many great teams in European football. The club has won the English Premier league as many as four times and in the 2012-2013 football season, Chelsea won the Europa cup.

It will be good to see the Yokohama ads on the TV screen

So, I hope it improves in profile. Of course and that we sell more tyres at my garage here in Halifax, Yorkshire, UK. Knowing that Yokohama are a success at motorsport promotions. But I have thought all along that they are only playing to a small audience compared to the big attraction, such as this deal with Chelsea FC and I know that it will give them a greater exposure, but I hope that they do not drift away from their motorsport background.

I myself like to watch football on TV. Subsequently, I have noticed the increase in the TV exposure of tyre companies. Last night I watched a UEFA Europa league match between Glasgow Celtic and Inter Milan of Italy. So, and could not help notice the terrific amount of exposure that Hankook tyres had with pitch side advertising boards. Even though the Milan players have Pirelli for their shirt sponsors. So it has to be a thing for the future.

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Yokohama Racing Tyres-GOOD DAY OUT AT SNETTERTON 300 CIRCUIT.

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Yokohama Racing Tyres AT SNETTERTON 300 CIRCUIT.

To be truthful I am not a mad follower of motor racing ! Probably something to do with the fact that in the whole of West Yorkshire we do not have a race circuit. The nearest one is Croft in North Yorkshire and I have visited this track a few times in the recent past.

Of course, in North Yorkshire and I have visited this track a few times in the recent past. So to see various motor racing events. The last one was a British BMW championship meeting through Kumho tyres.

It came to me with great pleasure ! So when I was invited to a race meeting in Snetterton, Norfolk, UK. The race meeting was a good four hour drive from my beloved Yorkshire. But never the less I decided to do the round trip in the day and set off at 5.30 in the morning. The day was going to be red hot ! You could just tell and I was looking forward to watching the cars perform. Especially, on the Yokohama Racing Tyres, that we sell in Halifax to our customers.

I arrived early because the roads were quiet due to the fact that it was Sunday morning

I met the Yokohama Racing Tyres UK guy Paul Cox. Paul was to be my guide ! Shyly, as I have said I know little about the motorsport circuit. Although I love the atmosphere that these events can generate. I took my camera to take some shots of the cars. Especially with the Yokohama racing tyres fitted. This is always the sign of a good tyre company, the research and development that these companies gain is invaluable when it comes to developing tyres for the regular cars that we use in every day usage.

Paul turned out to be a very knowledgeable guide having competed in motorsport racing himself for a good many years and now helping to coach his son to become a race car driver at the age of seventeen. The racing today was to be the British F3 and GT championships and when I arrived it was a lovely sunny day and the crowds were already building up.

British F3 has always been one of the proving grounds for future F1 drivers including the 2009 World champion Jenson Button. Some of the drivers competing on that day are expected to become future F1 stars and included Kevin Magnussen and Daniel Riciardo, so watch out for those names.

The weekends racing also included the BRDC Formula 4 Championships

Including up and coming stars on show, I could not Waite.  These cars run on 2 litre Ford Duratec engines and develop 175 Brake horse power BHP. They are supplied with a Cosworth engine management system and are operated with a 6 speed Sadev transmission system that works from a paddle shift. Yokohama Racing Tyres are the suppliers of the wet and slick compound tyres, the main purpose of my visit.

Paul was really enthusiastic about showing me round. So, I was very impressed with the politeness of the drivers. Including the guys in the pits ! Allowing me to take pictures at will. He also knew many of the drivers. Introducing me to a couple of them in between their busy schedules. One of the drivers was Jon Minshaw the owner of the famous Demon Tweeks motor parts stores. Consequently, taking time out between changing driver’s mid-way through a race.

Yokohama tyres fitting area was most impressive.

Paul also introduced me to the YOKOHAMA TYRES UK tyre fitting team fully equipped with fitting machines and wheel balance’s all ready for the action, in fact when we were there they had already fitted in excess of  a hundred slick tyres due to the hot sunny weather the slick tyres give a better grip, than tyres with a tread on them.

One of the other drivers that I saw was Sir Chris How who has only recently changed from cycling to the British GT Championships and is said to be a “natural” at motorsport, making 2014 his debut year in the Nissan Academy Team known as RJN. Also in his year of racing was Rick Parfett Jnr, son of his famous namesake from the band, Status Quo, who incidentally I saw live at Leeds First direct Arena, last December, with my wife Michelle. Rick the elder often watches his son race but was not there on this day.

After watching a great days racing and talked to many of the pit guys I thanked Paul for a great day out and headed for my long drive back to Yorkshire, looking forward to my next race meeting later this year.