Yokohama seal a Sponsorship deal with the giant Chelsea Football club
The strange thing is that I have just finished a blog. About the involvement of tyre companies with professional football clubs. Including, the leagues across the world! Especially in Europe. Significantly, that Yokohama and Chelsea Football club have signed a sponsorship agreement. Importantly, that will, enable the display and the wear the tyre companies logo. On the official football shirt. Yokohama Tyres UK branding at the stadium and on the pitch-side. Using of logo and players and coach of Chelsea FC to tyre-related various advertising and
In my opinion Yokohama Japan are already heavily involved in sport through their supplies of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise the brand awareness for Yokohama, simply because Chelsea like Manchester United are a worldwide brand and the tyre products will be seen on televisions all over the globe including faraway countries such as Australia and even China.
Agreement ends in 2020
The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big tyre players. Incidentally I have noticed that the big tyre companies, such as Goodyear and Michelin have stayed clear of such large sponsorship deals, (except of course Continental tyres who were one of the world cup sponsors)with the battle been between the main mid-range tyre brands players such as Apollo tyres and Hankook and including Yokohama.
Chelsea FC is a prestigious football club situated in London and are currently in top place of the English Premier League, under the manager ship of Jose Mourinho, a guy who speaks his mind, with great knowledge of the game, coaching many great teams in European football. The club has won the English Premier league as many as four times and in the 2012-2013 football season, Chelsea won the Europa cup.
It will be good to see the Yokohama ads on the TV screen
So, I hope it improves in profile. Of course and that we sell more tyres at my garage here in Halifax, Yorkshire, UK. Knowing that Yokohama are a success at motorsport promotions. But I have thought all along that they are only playing to a small audience compared to the big attraction, such as this deal with Chelsea FC and I know that it will give them a greater exposure, but I hope that they do not drift away from their motorsport background.
I myself like to watch football on TV. Subsequently, I have noticed the increase in the TV exposure of tyre companies. Last night I watched a UEFA Europa league match between Glasgow Celtic and Inter Milan of Italy. So, and could not help notice the terrific amount of exposure that Hankook tyres had with pitch side advertising boards. Even though the Milan players have Pirelli for their shirt sponsors. So it has to be a thing for the future.