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Yokohama Tyres investment
Yokohama Tyres investment
Alright, friend, let’s talk about Yokohama Tyres
a significant brand in the tyre industry, and what they’ve been up to lately. Yokohama was founded in 1917 in Japan and has made a name for itself in the tyre sector. Fast forward to recent years, and they’re still doing strong, with several creative manoeuvres and collaborations that are worth discussing.
One of their major collaborations has been with Chelsea Football Club. You’ve undoubtedly seen their name on the players’ shirts since about 2015. Isn’t it a sensible move? Gets their name out to millions of football fans around the world. In 2019, they also collaborated with the NBA’s Boston Celtics, demonstrating that they are not only passionate about football but also basketball.
Yokohama has not only been rubbing shoulders with sports legends, but they have also been active in the automotive industry. They’ve been the official tyre supplier for the Macau Grand Prix since 1983, which is a long time! In addition, they participate in the World Touring Car Championship and the IMSA Sports Car Championship in the United States.
However, it is not just about sports and fast automobiles.
Yokohama has also been working to improve the environment. They introduced their “BluEarth” tyre line, which focuses on being environmentally friendly by reducing fuel usage and CO2 emissions. It’s an excellent selling point for clients who care about their carbon footprint.
Speaking of footprints, Yokohama has been leaving them all over the world. They’ve been expanding their reach by establishing new factories in locations like India and Mississippi. This means they are more than simply a household name in Japan; they are a global player in the tyre industry.
So, there you have it. Yokohama Tyres, Yokohama Tyres investment
An old dog with new tricks, is keeping up with the times by sponsoring sports, promoting environmental projects, and expanding globally. They’re not just creating tyres; they’re also having an effect. Whether you’re a football lover, a car enthusiast, or simply someone who cares about the environment, Yokohama has something for you.
Yes that’s right in 2014 (not far off now!) I have been the proud owner of Pellon Tyre and Autocentre here in in the UK.I just can not believe where the time has gone. My kids are all grown up, and we have been here for almost 25 years and have loved every minute. As an independent tyre business and garage, it has been a great time in the tyre industry, with many changes taking place.
In my opinion,. The computerization of business and the internet have had the greatest impact. So on the way that modern garages are run. It has been fascinating to see the massive changes. climate change that has entered the world of auto’s.
Yokohama Tyres investment
Changing and re-shaping the way we think and the massive drive towards lower emissions. Now comes the development of the electric car. Consequently, and all the implications that will go with that.
I am pleased to say that as a small independent garage. We have taken the right roads. I am still able to confirm that we are very busy. Despite all the competition from the huge national companies,. So that they are able to expand (and are able to get cash to enable them to do so). We, as a small business, can not get cash from the banks. Thus, there is a terrible state of affairs.
Car Tyre Prices have plummeted in recent times. So, due to internet competition,. Subsequently, we are still able to compete
due to our online tyre selector.
Enter Yokohama tyres
This gave us better prices and also targeted rebates. As a result, we have been able to hold onto some of the margins that the competition on the internet has reduced, and I feel more secure moving forward. Another important part of dealing with the tyre manufacturers, is that they are willing to help with other aspects of the business, such as promotional work and display materials.
This is where Yokohama Tyres Online comes into the picture. Apart from a great range of tyre products, Yokohama Tyres is also interested in promoting the small tyre dealer with some Yokohama Tyres investment They believe, as I do, that the local independent tyre dealer has a part to play in the big picture. So I was taken aback when they offered to redesign my depot’s frontage and reception.
This would also coincide with our 25th anniversary next year
only a few months away in 2014. Yokohama tyres are a top class product, and we at Pellon Tyres feel honoured to sell their tyres and work in partnership with the guys at Micheldever Tyres. I have included some images of what the depot will look like when the work is completed.
This Yokohama Tyres investment facelift has added a great new facial look to our tyre shop. The Yokohama Tyres investment also included our reception area, which is now a much brighter place for our customers to relax in. Yokohama, like most other tyre companies, is having to adapt tyre designs to include the effects of climate change and weather conditions.
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