Tyre Shop-Small Garage-Does Internet Marketing Really Work? now better with Googles changes

Tyre Shop-Small Garage

What advertising did we use in the past for the Tyre Shop-Small Garage

When I say Tyre Shop-Small Garage owner. I mean a garage or tyre shop that probably employ’s say from 2 up to 12 staff. Relating this to my own experience of owning three or four garages. Thus, throughout my past 40 years as a Tyre Shop-Small Garage owner.

Back in time. So, like many cars orientated entrepreneurs. Hence, that started their own businesses in the Auto trade. Promoting your tyre shop was limited to a few choices. As a tyre shop  owner. Our advertising budget was very limited. At first we depended solely on “word of mouth”. Including a small advert in the “Yellow Pages” . At the time, who were very pro-active at trying to sign up small businesses. Talking them up for larger adverts.That the tyre shop did not actually needed. I think “over selling” is the keyword here?

 I remember the first time that I wanted a small ad in “yellow Pages”. Of course we were constantly pressured into taking out more additional advertising space to compete with the bigger nationals.

Tyre Shop-Small Garage

Tyre Shop-Small Garage

Tyre Shop-Small Garage; Can a small garage or tyre shop like this one, hold out on internet marketing

In the end, they finally convinced me to take out more advertising.  With the help of spreading out the payments over a twelve-month period.  I never did know whether or not the ads worked or not. But the economy was doing well and so were we. So, in the end, I don’t think we really knew the Yellow pages effectiveness?

However, the larger companies of the seventies and eighties began to expand at pace. We were sort of pushed to compete. I saw myself as an entrepreneur and not just a tyre shop owner.

After a few years in business we  did almost everything to a car. Including servicing, tyres, engine diagnostics and not to forget Mot testing. Following the footsteps of say Kwikfit, with their American car servicing model. Imported to the UK by Tommy Farmer.

To compete we were drawn into newspaper advertising.Many a week we would buy a full page advert in our local newspaper. Covering all our services. So, over the years, we grew into having three local depots.

I am sure that many of my readers can relate to what I am saying, because so many auto-centres sprung up around the country and many had developed the same business model that still exist today, with a similar Marketing Strategy. however time went by a things remained pretty much static with people having a dabble into radio advertising and a little TV, but generally this media was a little too

Tyre Shop-Small Garage

expensive, with the radio stations once again trying to up-sell us all the time, offering better time slots or Small Business Marketing plans(at more expensive prices), but in general we left these advertising medias to the larger national companies and stuck to the newspapers, that is until we were dragged into the world of the Internet.

This was to become a crazy time for the tyre shop owner. The World was flooded by new companies offering us the World. I did not have a clue, but once again as an entrepreneur who owned a garage, I jumped in “head first” and tried to do everything I could to embrace the internet and bring my business into the 21st

Tyre Shop-Small Garage

This is now an up to date tyre shop.

century. There would be no more press advertising, we had to have a web-site, and this was going to be the future?

Well, so I thought, I completely forgot about the advertising budget and just threw thousands of pounds at this new concept trying to get a better Marketing Mix, that would rule the World and change the way that businesses operated for good. I actually thought that once we had our own website, then we would grow and grow. But of course, we didn’t: we did grow but only through the old favourite “word of mouth”. I just did not know anything about the search engines and, in particular, Google.

In the mean while the big tyre and garage companies with cash to spare started to hire “IT” men

and I as the boss started to learn about “SEO” search engine optimisation. I began taking in what I could in this alien World and began to be succored in by these “we will get you to the top” internet companies, buying links and traffic, as cheaply as I could.

Things never got much better, with my website struggling to get to page three and four and all the top tyre companies hitting number one spot and pulling in all the business. We did sell one or two things, but we were not getting any ROI (return on interest).

This was all four or five years ago and I am still hammering away at SEO, but I find that I actually enjoy writing articles for my blog, and in recent times Google are changing things that in my opinion will help the small business compete better against the big boys. My spammy link building got me into loads of trouble with Google and my site was downgraded, as were millions of other even larger sites, due to Googles huge Panda and Penguin search changes and I believe it will give the smaller business like ourselves a much better chance to compete and rank higher.

I have just finished reading an article about the advertising spend for the small business on…

Tyre Shop-Small Garage

I have now come to a different conclusion about my businesses promotional work and have decided that we should concentrate on social media, especially Facebook and my blog, as I

have mentioned in an earlier article.

I am also going to take notice of what Google are saying and only writing the best content that I can (within my educational limits), and also I will be starting to revert back to some of my earlier successful business periods and have done a deal with our local paper “The Halifax Courier” and have advertised on our very own local radio station “Phoenix Radio”. Both these companies gave us a great deal and at the moment the big companies are battling away on the internet. I have a good feeling that we may just sneak under the wire  and win back some business the old fashioned way?  I since received a Google penalty for outbound links, but after weeks of going through and checking my blog, Google revoked the penalty and i am once again on track.

Eric Roberts




Local garages -You CAN trust them for your Car Servicing and Repairs?

Local garages

Local garages make a huge effort to make sure that your servicing is carried out in the correct manner.

local garages,servicing

We carry out car servicing and MOT Testing

Most independent local garages service a mix of car makes. Includes my own garage here in Halifax West Yorkshire in the UK. I must admit that we do not service too many Rolls-Royce’s or Ferrari’s. But we do get one or two from local businesses that are not tied up with servicing contracts.

As the owner of one of Halifax’s local garages. So,  we have always tried to keep our car servicing prices at a reasonable prices Hence, to our local customers. Of course, this has helped us to keep a regular and steady clientele. Naturally, that uses us to have their cars repaired and Serviced. Including  Vauxhall Servicing, Hyundai Servicing, and Smart Car Servicing.

We are also an MOT testing centre and are in the green lane in the VOSA testing station recommendations. This is a risk assessment from VOSA called the Operator Compliance Risk Score (OCRS). Meaning that we run our test centre “squeaky clean” and honest. Thus, the way that local garages should and in most cases do?

Local garages

local garages

car in for servicing keeps

This is how I run all my businesses. So that I can promise all my customers that all the work that we carry out will be carried out.Consequently, in an honest way and will also be priced up in an honest way. We are not infallible and if a dispute arises we can go into arbitration through an organisation called Motorcodes.

Motorcodes is a government backed organisation to insure that participating local garages serve their customers in a fair and honest manner. Motorcodes are also now connected to the office of fair trading and we are proud to be members. We are also vetted each year by the AA to examine the state of our garage and reception area.

We also became members of Unipart car Care Centres to help cement our relationship with our garage customers by making sure that the parts that we fit are of the best quality and of the same standard as the original equipment parts would have been fitted at a franchised garage. I find that this is one of the things that to a potential new customer may be worried about.

Local garages Servicing-“add-ons” do you really need them

Add-ons are something that I never used to consider when a customer asks for the price of a service. However I have started to think on different lines due to the ever increasing pressure to make our cars comply with emission controls and a greener environment.

When a car is new there is no contamination in the engine, but as the car increases its mileage, then contamination deposits begin to build up inside the engine and a gradual drop off occurs in the cars fuel consumption. In my opinion just an oil change will not be enough and so we have decided to offer our customers the choice of using an engine treatment from a company called Tec-4. This is what the company have to say, an extract from their website…

“Petrol is an organic matter. When it is burnt or left to naturally degrade contamination is created. This contamination builds up on key components within the engine, most notably fuel injectors, inlet and exhaust valves and EGR (Exhaust Gas Recirculation) valves. This contamination has a detrimental effect on the efficiency of the engine resulting in lost performance and increased fuel consumption”

After treatment the harmful contamination is removed, giving the car an improvement of between 10% and 15% in fuel efficiency, and with the price of petrol heading for £7 per gallon, it could mean a saving of between £200 and £300 in a year.(Fuel is now significantly lower since this article was published)

There are also treatment for diesel cars and also treatments for car cooling systems. It is a decision that I have already made and we are going to offer our service customers the choice to have the treatment on their cars or not and see what happens.

Eric Roberts


UPS Batteries Have Many Uses

Solar Storage Batteries-Understanding our future storage Needs?

Solar Storage Batteries

When shopping for Solar Storage Batteries for a renewable energy (RE) system, it is important to choose a battery designed for deep-cycling, and one with a track re (Understand batteries to buy the right ones for your #RE system


eric roberts‘s insight:

Solar Storage Batteries using AGM Batteries

This attached article by Kalyan Jana. Senior applications engineer for Trojan Solar Storage Batteries renewable energy group. Thus is one of the most informative articles on the subject that I have ever


The World of Solar Power Systems and Solar Storage Batteries. So, has now become a crazy mixed up mix of different peoples. Setting up different ways of storing their renewable energy. There are also many Universities all over the Planet looking for different types of batteries to use for storing the suns energy or the energy created by wind turbines.

Indeed it was only a few days ago that I wrote an article about Stamford University in the USA developing the nickel-iron Solar Storage Batteries, first invented by Thomas Edison and these batteries have been ear marked for the use of Solar Storage Batteries from the sun to store the large amounts of electricity that sun produces.

 Solar Storage Batteries-The future from Trojan batteries

Many countries in the world do not have access to a grid electric supply. This sort of thing is taken for granted in the western world. But for many

Solar Storage Batteries

How a solar system works using Solar Storage Batteries

countries, such as parts of Africa. So, an electric supply is just a dream. In these days of the rapid growth in solar energy production,. Hence, the dream is starting to become a reality. It is difficult to believe that over 1.6 billion people do not have any mains electric power supply.

With the solar power revolution. It means that for the first time people will have the doors opened for better lighting. Including, better communications that will lead them to better education. Educated people can become nurses and business men. This will also mean that the people will have better school facilities. Of course,  and more access to clean drinking and bathing water.

All this will be possible because of smart grid technology that we are developing in the western world. New renewable energy sources, such as solar panels and wind turbines and better Solar Storage Batteries systems that are developed by Trojan batteries are all playing a hand that is making the dream of electricity come true to some of these poorer nations.

We think that one of the best  Types of Energy battery storage products at this present time is the Trojan AGM batteries for this purpose.

Eric Roberts

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Best car servicing How to choose the workshop for your car? – MotorExpert

Best car servicing

Facilities like this should insure Best car servicing

Read our article on the list of factors that one must keep in mind to choose the best car servicing, workshop | Chennai (Wondering how to choose the best #workshop to get your #car serviced?


eric roberts‘s insight:

In my opinion finding the best car servicing  garage is a no brainer.

One of the best places to have the Best car servicing done  is the one where a friend or relation gives you a recommendation, from previous experience. Failing that you should be

Best car servicing

Look out for the Unipart sign foe good service and quality parts for your Best car servicing

looking out for the presentation of a garage that will give you the Best car servicing in your area. Does the garage look good? Most proud garage owners rally look after their premises, this is not always true but in general it will work out that way. Some back street garages don’t look too good but the work they turn out can be very good.

Another good way is to see if the garage is in some sort of trade association. Here in the UK we have a main organisation that is called Motorcodes. If the garage is a member of Motorcodes, then you will be able to guarantee that the garage has been vetted by no other than the RAC, and operates a fair price policy and an arbitration service in case you do have a problem that cannot be solved and develops into a dispute.

Also look out for other things such as do the garage have a waiting area or a reception, where you can wait for your car in comfort, whilst the work or MOT test is been carried out on your car, all these points will usually lead you to a Best car servicing centre,that you can trust and remain loyal to for years to come. But in my opinion one of the bast way to be sure of good Servicing a Car is by word of mouth recommendation, it is still the best way to determine how good the garage is.

Best car servicing

Point-S car servicing centre in Halifax UK probably the Best car servicing in the Halifax area.

Eric Roberts

Hi I would like to introduce myself. I have worked in the Garage and tyre and Battery business now for 40 years. I worked for a couple of national tyre companies before starting my first business. I now own a company here in the UK called Pellon Tyre and Auto-centre, and I am a keen blogger about anything to do with cars and their related products that will help my business. We are members of Point-S and MotorCodes and are also a Unipart Car Care Centre.

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Illegal tread tyres- in car crash that killed two young girls – Norfolk Eastern Daily Press

Illegal tread tyres

BBC News Illegal tread tyres in car crash that killed two young girls Norfolk Eastern Daily Press Norwich Crown Court heard that two tyres on the car had illegal tread and all four tyres had been wrongly pressurised which a police accident…


eric roberts‘s insight:

Illegal tread tyres do cause accidents  

if not checked at regular intervals.

This fatal accident is just part of the reality that sometimes strikes home when we find out the horror that can result in motorists operating on Illegal tread tyres and not checking their tyres at regular intervals. We

Illegal tread tyres

Checking your air pressure could get you out of a sticky situation

only have to be in the wrong time and the wrong place, for an accident to happen. When our cars are in good condition and serviced at regular intervals we have a better chance of getting out of a sticky situation when driving.

AT first I did not want to blog this accident because of the fatalities, but I think it important to point out that these things happen and it could be that if this car had good tyres at the correct Air Pressure, then the outcome could have been different. We in the tyre trade are always preaching to motorists about checking their tyres and tyre pressure, but accidents like this are proof that bad things can happen if you do not service your car and check the tyres at regular intervals .

I would like to pass on my condolences to these girls family.

Eric Roberts

Hi I would like to introduce myself. I have worked in the Garage and tyre and Battery business now for 40 years. I worked for a couple of national tyre companies before starting my first business. I now own a company here in the UK called Pellon Tyre and Auto-centre, and I am a keen blogger about anything to do with cars and their related products that will help my business. We are members of Point-S and MotorCodes and are also a Unipart Car Care Centre

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Car Servicing Times-When to Get Your Car Servicing Done | Unleash the Monster

Car Servicing Times

Car Servicing Times

If you purchase a used car or an older car that doesn’t have the technology to inform you when something is needed, it’s even more important to keep track of the car servicing times and  schedule.


eric roberts‘s insight:

CAR SERVICING Times -where are we now?

During the time that I have owned a garage Car Servicing has seen many changes. The change though is not so great. We are what I would call a local garage. Servicing and repairing our customer’s cars. So, the same as we have done here in Halifax for the past 25 years.

Of course, the thing that has changed the most is the increase in competition. So, to overcome this we have had to keep everything up to date.Things like technology. Including the garage appearance. Probably the biggest change is the way that the garage has to be promoted.

Car Servicing has developed and modified over the years. Especially as regards lower emissions in recent years. Generally we can keep up with the level of technology and computers. Required to service and repair these cars. Hence, the appearance of the garage is also very important.

These days 60% of our customers are probably ladies. Having taken over the role of many male duties. Because more and more ladies can now drive and have jobs depending on their own cars. Meaning that the ladies usually now own their own cars. Therefore they are the ones that have to deal with the garages.Thus, should anything go wrong with their cars.

This brings me to the point of the necessity to have a clean smart reception area. Including, facilities for all the customers not just the ladies. Subsequently, we call ours the TV lounge. Offering free drinks (coffee and tea) along with magazines. Now we have free Wi-Fi for the customers to use while surfing the internet. Or playing games on their tablets and phones. All these things are necessary. Especially, if you want to retain your hard earned customer base. Although our margins are a lot lower these days. Garages should make every effort to make their premises as smart as possible.

Car Servicing Times

The one thing that in my opinion has changed the most over the years other than repairing and Car Servicing Times, is the way we now have to market our businesses. Years ago the bigger you were, the bigger the advert you would place in your local newspaper and the national garage chains would advertise in the national papers, there was some sort of packing order. I will always remember the first full page advert that we took out on a Friday afternoon and the following day we had cars queuing down the road, it was most embarrassing because at that time we did not have infrastructure to cope with all that work. It was a learning curb that I will never forget.

Car Servicing Times

Car Servicing Times are important and not to be missed

Also radio and TV advertising was affordable to the bigger garages and Auto-centres, but price pressure from other better off industries put the prices up and an end to that format of advertising exposure.

Now the internet has taken over the battle ground, with almost every garage trying to get internet exposure and battling to get on first page of Google for as little cost as possible. This is where I am at now and as if you do not already know it is a long hard struggle.

The thing to me is that it is hard to know what affect all the hard work on your garage, not like the old days with a full page newspaper advert. I suppose the fact that we are still busy is reflecting on the work that we have to put in to Google, Twitter and Facebook and car servicing and repairs will still go on regardless.

Eric Roberts

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MOT Testing Horror

Bridgestone Tyres Reveal BMW i3 Electric car Tyres In New Tyre Sizes

Bridgestone Tyres
bridgestone tyres

BMW Group announced partnership with Bridgestone tyres, in which one of the world’s largest tire manufacturer has been selected to develop a range of tyres for the BMW i3 electric car.


eric roberts‘s insight:

New bridgestone Tyres Sizes for BMW i3 Electric Car

Japanese and Worldwide tyre company Bridgestone tyres have teamed up with BMW, the German car maker, to create a new type of tyre which will give an excellent rolling resistance and aerodynamic performance for use on the new i3 electric cars that BMW are producing. The tyres from Bridgestone Tyres will be as the Ecopia EP500 Ologic tyre, and will be available in 4 completely new tyre sizes.

This is a completely different concept to the tyres that have been developed over the past say ten years, which were fatter (more width) and smaller in 15 inch sizes and then 16 and 17 inch sizes, up to what we have today In 18/19 and 20 inch sizes, all of coarse with corresponding  aspect ratios. The aspect ratio is the height of the tyres as a percentage of the width, if the tyre has an aspect ratio of 60, then the tyres height is 60% of the width, the smaller the aspect ratio the wider the tyre will be in relation to the height of the tyre.

Bridgestone Tyres-new sizes

The new sizes will be mind blowing to us in the tyre sector, because they go against all that we have previously seen as far as tyre technology has gone. Bridgestone Car Tyres are even claiming the new tyres are even good in the winter weather and in fact will be making some of them in the Blizzak type winter pattern.

This will be a modern version of going back in time, when older guys like myself used to fit tyres with sizes such 155×16, 185×15, 175×16 and many more with a narrow tread and

tall sidewall, the new Bridgestone EU tyre sizes will be 155/70×19, 175/60×19, 155/60×20 and 175/55×20. The tyre’s long contact patch (relative to its narrow width), revolutionary tread design and compound still ensure outstanding grip in both wet and dry conditions.

In my opinion this is just another excellent tyre innovation from Bridgestone Tyres and will help to keep all the tyre industry players on their toes and also creates much interest in the new revolution that we are having in the auto trade.

Eric Roberts


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Conti Eco Contact 5-Motorists will be Saving fuel with these Continental Tyres

Conti Eco Contact 5

Conti Eco Contact 5

Another one of the great products developed by Continental Tyres

Saving fuel and reducing running costs is important to drivers. Our ContiEcoContact5 eco tyres are engineered to provide the best fuel economy possible.


eric roberts‘s insight:

Conti Eco Contact 5 and Michelin have amongst the best Rolling resistance in the  World of tyres

Rolling resistance is a word that we in the tyre World have been familiar with for many years now. It is only in recent years that the words have come to be synonymous with

Conti Eco Contact 5

Conti Eco Contact 5 fuel savers only perform with the correct tyre pressures

saving energy and less fuel consumption. The Conti Eco Contact 5 is the new fuel saving tyres from the Continental tyre company.

In recent years tyre manufacturers have published the rolling resistance of each individual tyre that they bring out. The tyres have to put the fuel efficiency on the left hand side of the new labels, the best starting at A and then downwards.

Over the years Michelin tyres have always been amongst the top performance when it comes to energy saving tyres with Bridgestone a close second as shown in the figures bellow from the excellent: The daily green website:

The best performer was the Michelin Energy Saver A/S, which delivered 53.8 mpg in a Prius, meaning a 4.74% improvement. The Bridgestone Ecopia EP100 was next, with 53.5 mpg and a 4.12%. On the other hand, both the Michelin HydroEdge with Green X and the Goodyear Assurance ComforTred (terrible name) actually did worse (down .59 and 2.64% respectively) than the control tires…

Please do not forget though the thing that makes all tyres more fuel efficient is to keep your tyres correctly inflated at all times and that includes the Conti Eco Contact 5Conti Eco Contact 5

Eric Roberts

Conti Eco Contact 5

Eric Roberts owner of pellon Tyres and a Blogger.

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Michelin EverGrip-Debuts New Tyres that Improve w… – Carscoops

Michelin EverGrip

Michelin EverGrip

We know that wine gets better with age, but tyres? Well, that’s what Michelin tyres promises. The French company claims to have developed a new technology called Michelin EverGrip that allows tires to not only maintain, but also improve …


eric roberts‘s insight:

Michelin tyres that grip better when they wear down.

This new tyre from Michelin Tyres UK, ( who are no doubt in my mind a great innovative tyre company and have always been at the forefront of tyre development over the years),will be called the Michelin EverGrip, because that’s what the tyre will do. Normally as tyres wear down they eventually become bald, without any tread left. In motor racing bald tyres or slicks as they are known are used on dry weather tracks because of their ability to grip better and hold the road better, but once they are subjected to any bad weather ,even a rain shower they become useless and slide all over the place.

Michelin EverGrip

The new Michelin EverGrip work the opposite way. The sipes or rain grooves get bigger as the tyres wear down and also have another set of grooves that can only be seen when the tread wears down to a certain thickness, these are on the shoulder of the tyres. The compound of the Michelin EverGrip tyres is also made of different products and not just petro-chemical based. The new products used are in fact sunflower oil and different silica’s. This is also in line with Yokohama tyres who now use orange oil as part of their compound materials and is a general trend of tyre companies to look for more natural and greener products to reduce the reliance of using petro-chemical products when manufacturing the tyres.

The new Michelin EverGrip will be available to buy in the USA after April and will be available in 32 popular sizes. The rest of the World should see this new tyre shortly afterword’s.

Eric Roberts

Hi I would like to introduce myself. Working in the Garage and tyre and Battery business now for 40 years. So. worked for a couple of national tyre companies before starting my first business. Of course, I now own a company here in the UK called Pellon Tyre and Auto-centre. Blogging about anything to do with cars and their related products. Naturally, that will help my business. We are members of Point-S and MotorCodes and are also a Unipart Car Care Centre.

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