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Yokohama Tyres and Chelsea AFC seal a five year sponsorship deal.

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Yokohama seal a Sponsorship deal with the giant Chelsea Football club

The strange thing is that I have just finished a blog. About the involvement of tyre companies with professional football clubs. Including, the leagues across the world! Especially in Europe. Significantly, that Yokohama and Chelsea Football club have signed a sponsorship agreement. Importantly, that will, enable the display and the wear  the tyre companies logo. On the official football shirt. Yokohama Tyres UK branding at the stadium and on the pitch-side. Using of logo and players and coach of Chelsea FC to tyre-related various advertising and

In my opinion Yokohama Japan are already heavily involved in sport through their supplies of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise the brand awareness for Yokohama, simply because Chelsea like Manchester United are a worldwide brand and the  tyre products will be seen on televisions all over the globe including faraway countries such as Australia and even China.

Agreement ends in 2020

The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big tyre players. Incidentally I have noticed that the big tyre companies, such as Goodyear and Michelin have stayed clear of such large sponsorship deals, (except of course Continental tyres who were one of the world cup sponsors)with the battle been between the main mid-range tyre brands players such as Apollo tyres and Hankook and including Yokohama.

Chelsea FC is a prestigious football club situated in London and are currently in top place of the English Premier League, under the manager ship of Jose Mourinho, a guy who speaks his mind, with great knowledge of the game, coaching many great teams in European football. The club has won the English Premier league as many as four times and in the 2012-2013 football season, Chelsea won the Europa cup.

It will be good to see the Yokohama ads on the TV screen

So, I hope it improves in profile. Of course and that we sell more tyres at my garage here in Halifax, Yorkshire, UK. Knowing that Yokohama are a success at motorsport promotions. But I have thought all along that they are only playing to a small audience compared to the big attraction, such as this deal with Chelsea FC and I know that it will give them a greater exposure, but I hope that they do not drift away from their motorsport background.

I myself like to watch football on TV. Subsequently, I have noticed the increase in the TV exposure of tyre companies. Last night I watched a UEFA Europa league match between Glasgow Celtic and Inter Milan of Italy. So, and could not help notice the terrific amount of exposure that Hankook tyres had with pitch side advertising boards. Even though the Milan players have Pirelli for their shirt sponsors. So it has to be a thing for the future.

types of tyres-Michelin nokian apollo general and bridgestone runflat tyres

Yokohama Tyres investment-to give Pellon Tyres a 25 years Celebrations Facelift

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Yokohama Tyres investment

Yokohama tyres are also interested in promoting the small tyre dealer

Yes that’s right in 2014 (not far off now!) I have been the proud owner of Pellon Tyre and Autocentre here in Halifax, West Yorkshire in the UK.I just can not believe where the time has gone, my kids are all grown up and we have been here for almost 25 years and loved every minute. As an independent tyre business and garage it has been a great time in the tyre industry, with many changes taking place.

In my opinion. Computerization of the business and the internet have had the greatest impact. So on the way that modern garages are run. It has been fascinating see the massive changes. In climate change that has entered into the world of auto’s.

Yokohama Tyres investment

Changing and re-shaping the way we think and the massive drive towards lower emissions. Now the development of the electric car. Consequently, and all the implications that will go with that.

I am pleased to say that as a small independent garage. We have taken the right roads. Still able to confirm that we are very busy. Despite all the competition from the huge national companies . So that are able to expand (and are able to get cash to enable them to do so). We as a small business can not get cash from the banks. Thus, a terrible state of affairs.

Car Tyre Prices have plummeted in recent times. So due to internet competition. Subsequently, we are still able to compete

 due to our online tyre selector

Enter Yokohama tyres

This gave us better prices and also target rebates. This has enabled us to retain some of the margins that have been eroded by the internet competition and also makes me feel more secure going into the future. Another important part of dealing with the tyre manufacturers, is that they are willing to help with other aspects of the business, such as promotional work and display materials.

This is where Yokohama tyres online come into the picture. Apart from a great range of tyre products, Yokohama tyres are also interested in promoting the small tyre dealer with some Yokohama Tyres investment , they believe as I do that the local independent tyre dealer has a part to play in the big picture. So I was taken a back when they offered to re-design my depot frontage and reception.

This would also coincide with our 25 years anniversary next year, only a few months away in 2014. Yokohama tyres are a top class product and we at Pellon tyres feel honoured to sell their tyres and work in partnership along with the guys at Micheldever tyres. I have included some images of what the depot will look like when the work is completed.

This Yokohama Tyres investment facelift has added a great new facial look to our tyre shop. The Yokohama Tyres investment also included our reception area, which is now a much brighter place for our customers to relax in. Yokohama like most other tyre companies are having to adapt tyre designs to include the effect of climate change and weather conditions.