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Apollo Winter Tyres

Apollo Tyres at Manchester United Partner Launch at Old Trafford the home of Manchester United

Apollo Tyres

Six figure three-year deal with Manchester United

I have just arrived back from the three venue launch of a three-year deal with the iconic Manchester United. The venues were in Edinburgh, London and the final one took place at the Old Trafford home of Manchester United.

apollo tyres

The impressive Apollo tyres coach

So, Apollo tyres are embarking on a three-year deal with Manchester United. To help launch the  brand here in the UK. The tyre company was first to make its tyres in Perambra, Kerala In India in 1976. They have since become the leading tyre maker in the national Capitol Region of India. Apollo was soon to be recognised for their excellent tyre products. For twenty years they kept them within the Indian economy.   Building their distinctive brand products and using good marketing initiatives to promote their products. Some of the things that Apollo did were to promote a customer loyalty scheme and help establish better-driving habits on the overcrowded Indian roads.

Apollo tyres then made the decision to expand outside of India and in 2006. They ventured into South Africa, by buying the Dunlop  International of South Africa, including the Regal tyres brand. This also included Zimbabwe and the Dunlop brand is now sold to over 30 African countries, using the renamed Apollo tyres Of South Africa brand name.

Apollo Tyres UK  then spread their wings into Europe

Consequently, acquiring Dutch tyre company Vredestein tyres, now known as Apollo Vredestein who also have strong links and a dealer network here in the UK. This was in 2009

Premiership trophy on display

and it was the plans of Apollo to set up a presence on yet another continent, Europe. The tyre company also went into partnership with a car battery manufacturer in Bangladesh in 2011.

The next step for Apollo tyres

Was to enter the North American marketplace, but after a huge setback failed to take over Cooper tyres and eventually pulled out of the deal.

Back here in the UK, Apollo has started to become a much larger player in the battle for tyre market share. Using the iconic Manchester United brand to become their launching pad for a market attack. I was invited as an independent tyre retailer, probably because of my past association with the Vredestein tyre brand, who are renowned for their excellent quality, especially their winter tyres collection.

We were to be on the third and final phase of the Apollo tyres promotional tour. With a tour of the Manchester United ground and museum. The tour was Apollo Tyresexcellent and conducted by professional tour guides who gave some insight into the clubs history and background.

This was most interesting !

Because not everybody were football fans and the ones that were football fans supported other clubs. So, after the tour, we were all invited for an evening meal on the ground. Happily,we were able to take pictures of the Premier League trophy. Subsequently, which the club kindly displayed in the dining room.

After an excellent meal, we were treated to a question and answer session from ex-Manchester United player Lou Macariall transported back to the Hilton Hotel in Manchester.There we were all given overnight accommodation and then treat for evening drinks in the hotel rooftop bar, we all had an excellent time.

Eric Roberts

Hi I would like to introduce myself. Working in the Garage and tyre and Battery business now for 40 years. So. Working for a couple of national tyre companies before starting my first business. Of course, I now own a company here in the UK called Pellon Tyre and Auto-centre. Blogging about anything to do with cars and their related products. Naturally, that will help my business. We are members of Point-S and Trading Standards and are also a Unipart Car Care Centre.

 

Car Safety Servicing-CAR OWNERS Must Keep Up With it For SAFETY REASONS?

 

Car servicing will ensure your car is safer to drive.

Car Safety Servicing

These tyres were removed from a BMW that had not had Car Safety Servicing for two years

Please let me go through some basics about your car. Your car no matter what make or type and no matter how much it cost or how much it’s worth, is a highly sophisticated machine, made up from millions of different parts, so that it can take the occupants from A to B in the “safest” possible way.

I use the word”safest,” because at the end of the day that’s what your car is all about, moving us all around, without breaking down or crashing into other car users, because the steering wheel fell off ?or the brakes failed, this is what happens when not Car Safety Servicing at regular intervals.

If you look at the top ten reasons why cars crash in the UK, you will not see mechanical failure as a reason, but if you look at this next link you will see that mechanical failure does not make the “top ten”, but is very close and should be taken into account…

“Not making the list but very important to mention is “Mechanical Failure”. While many car accidents occur due to mechanical failure, the vast majority of mechanical failure accidents are due to poor vehicle maintenance. Car design malfunction account for a very small percentage. Many car owners fail to read their owners manuals which results in poor Car Safety Servicing. They skip important chores such as regular oil changes, brake maintenance, Servicing a Car, tyre inspection and proper tyre inflation, as well as topping up important fluid levels. Keeping these points in mind can make you a better driver, prevent you thousands of pounds or dollars in repair fees or most importantly save your life. Simply put, Stay alert to stay alive”…http://mintinfo.hubpages.com/hub/Top-10-causes-of-Car-Accidents

Car servicing helps ensure that your tyres and tyre pressures are safe.

MOT Testing stations a usually reliable sign that you can trust the garage

According to the website www.safemotorways.co.uk a staggering 164 crashes were caused by under inflated tyres in the last 5 years, and a tyre pressure campaign carried out by the very prestigious  company Michelin across Europe showed that the UK ranked 25th out of 27 countries, the only two to fair worst were Greece and Latvia, this really shows how bad as a country we are when caring for our cars. This survey was done in 2008, but in my opinion and due to the recession things have not improved, this is because of the number of completely “bald”, tyres that we are removing from our customers cars.

Although tyres are a very important part of Car Safety Servicing, many other mechanical parts are also very important the obvious ones are your brakes and the steering. It is all these things that will be picked up by your garage when having your car serviced and on your cars MOT test, (in the UK).

More Reading…http://www.crashforensics.com/mechanicalfailure.cfm .

This article is to try to instill the importance of Car Safety Servicing your car at the garage of your choice, if you have recently moved into a new area or have not used a garage, perhaps it may be your first car ? Then you can find a good garage near you by logging onto the Unipart Car Care Web-site and finding the nearest centre to where you live.

Members of …Tyresafe.orgCar Safety Servicing

Article Written by Eric Roberts.   

Pellon Tyre and Auto-centre offer Car and Van Servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell Pirelli Car Tyres online from our website www.pellonautocentre.com by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.