Table of Contents
New Oil Change Regime
New Oil Change Regime
Certainly! Let’s incorporate a few more particular references to Pellon Autocentre in Halifax, UK, into the extended passage:
“All right, let’s talk about something important here: the evolution of the oil change business.”
No, I haven’t gone insane; it’s a genuine transition that has occurred over time. Think back to the ’80s and ’90s. Back then, our clients would come in 4 to 5 times a year for an oil change, which is still the case at Pellon Autocentre in Halifax. It was a usual and expected habit, like going down to the local for a pint. We knew our clients’ cars almost as well as they did, and frequent check-ins indicated strong consumer loyalty and retention.
It was common practice to have automobiles serviced for an oil change every three to four thousand miles back then.
But, let’s face it, things have changed, and our business model has evolved as well. Fast forward to today, and you’ll see that the customer’s perspective has shifted. Furthermore, as car technology has advanced, oil change intervals have become much longer. It’s not like it used to be that an oil change was as routine as clockwork. We’ve experienced this development firsthand at Pellon Autocentre.
Take a look at your current consumer base.
I’m not suggesting that you discontinue offering
How many of them exceed the recommended oil change miles on their vehicles? I’m sure there’s a lot. And how many people wait until the maintenance light or, God forbid, the engine oil light illuminates? It’s a whole other ballgame now. This is something we’ve noticed at Pellon Autocentre, where we’re continuously adapting to meet the changing needs of our customers.
oil changes. What I’m recommending is a different approach. It is our responsibility to educate clients who extend their oil change intervals on the necessity of preventive maintenance. Why not highlight the overall value of the vehicle’s scheduled maintenance service instead of only advertising an oil change? For example, a 15k or 45k service. It’s not a novel idea, but it’s just as necessary as a good cup of coffee in the morning. We’ve been focusing on this strategy at Pellon Autocentre in order to better serve our customers in Halifax and the surrounding areas.
We’re not only changing oil when we focus on offering a full maintenance service;
We’re also protecting our customers, ensuring vehicle safety, and extending the life of their vehicles. It’s about looking at the big picture—the long-term cost of car ownership—and how we can help minimise it, which is a core value at Pellon Autocentre.
And there’s a fantastic opportunity to educate our customers about the need for preventive maintenance during car delivery. Make it a point to discuss the next service interval with each customer and get it scheduled. It ultimately comes down to focusing on what is best for our customers.
Remember that every car that comes into your shop today will require some sort of servicing or repair in the future.
Make it clear to your customers that they can rely on you to handle the situation. ‘Every motor in your shop today will be back for more,’ I routinely tell other garage owners. ‘Make sure they come back to you and not the guy down the street.'”
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