Apollo Power Car Batteries
Of course, as a car battery dealer for most of my working life. So, I am not surprised that this famous battery name from the past. Indeed, has cropped up again. The Apollo name comes from the period that included other well known battery names. Not surprisingly, such as Crompton and indeed Oldham . Of course, who had a TV advert, which gave the battery an unforgettable slogan, “I Told,em Oldham”. Probably best remembered by us older generations.
The difference now is that in the seventies they were made in the UK. Of course, these days the batteries are imported and use the Apollo Power Car Batteries name and logo. This came about because of a sales battle that took place. Hence, between two of the largest battery wholesalers in the UK. Manbat and UKB. Both from the Manchester area originally, and like the two football teams “City and United”, the companies are both arch rivals.
battle for Logo ?
The two companies were in a bit of a battle to buy the Lucas battery name and logo. Subsequently, from a battery company that went into liquidation. Located in Corby, in the Midlands area of the UK. So, I was not familiar with the ins and outs of the different bids. Including, how much the winners paid. But Manbat came away as winners. Of course able to use the famous name of Lucas batteries. Lucas no longer make car batteries. Consequently,their battery products are sourced from battery manufacturers all over Europe and Asia. Naturally, the premium range of batteries are made by Johnson controls, now bought out by another company. Including, the same company that make Bosch and Varta batteries, and are of a very good pedigree.
In my opinion UKB were very disappointed ! That they were unable to acquire the Lucas brand name and so searched for the availability of some of the other battery brand names. They were able to identify the names that were up for sale and purchased the three names of Oldham and Crompton batteries, adding them to their own Platinum battery series. We at Batteriesontheweb have now become Apollo Power battery dealers in the West Yorkshire area of the UK and are very proud to be associated with this great name.
Apollo Power Car Batteries bought direct
Eric Roberts remembers when he used to travel to Market Harborough and was able to buy a minimum of 100 Car Batteries in a mixed order, my van was nearly touching the ground with the weight, but because we bought direct from the manufacturers we were able to make good profits, not like today when we only make a small profit. Because we have to buy from the middle man as all the battery makers have moved out of the UK.
Article written by Eric Roberts
Please note these are the words and opinion of the author (Eric Roberts) only. Neither the author nor the website can be held responsible for any errors or omissions. You should seek professional assistance if in doubt about your choice of Discount Car Battery. The article may contain a link to BatteriesOnTheWeb where you can buy battery products online.