Not many trips from Yorkshire Tyre Dealers these days (times are hard)
Here we go again ?, back in the 70’s and 80’s, organised trips were all part of the norm for us tyre retailers. Part of the deal when dealing with a tyre manufacturer would be to have some
kind of an organised tour and your name or company name, would be put down for the following year and certain targets would be given to you, say for a certain amount of tyres and for a certain brand that the manufacturers wanted pushing.
For example Pirelli tyres owned another brand called Courier tyres. Pirelli wanted us to sell the Lee brand rather than Pirelli, probably because they owned a retail outlet just down the road that sold the Pirelli brand, (Central tyres are no longer in existence). We were invited to a corporate day out at York race coarse and wanted for nothing. We even had a TV racing pundit to advise us which horse to choose to bet on, (his tips were rubbish and we didn’t win a penny).
Goodyear Car Tyres were the best company when it came to offering it’s Yorkshire tyre dealers trips as a reward for selling performances. I can remember going on a trip to Florida and embarking on a Caribbean cruise. This was practically unknown to a “kid from Dewsbury”, who didn’t have a clue where the Caribbean was never mind go there. Goodyear sold us the Kelly brand a lesser known tyre company that they had acquired in America and a little later we sold Lee tyres.
Many more trips would come my way over the following years. The tyre companies started to incorporate their complimentary trips with factory visits or tyre testing trips. Vredestein tyres were in my opinion one of the best at this. On one occasion we visited the Vredestein factory in Holland and were treated to a tourists treat of Amsterdam, and on another trip we went to Austria to help test a new tyre that was to be used for SUV type vehicles. This tyre was to be known as the “Vredestein Wintrac Xtreme” and was designed by “Giugiaro Design”, a well known tyre and car designer, who have worked for Vredestein on many occasions.
Different tyre companies offered us many incentives over the years, including yet another cruise in the Caribbean with a subsidiary of Continental , known as Semperit . This was a great trip ,probably one of my best because some of the other participants became life long friends. Over the years these trips have declined for the Yorkshire tyre dealers somewhat. This, in my opinion is due to the increased power of the tyre wholesalers and the decline of the tyre manufacturers supplying the tyre retailers direct.
However things always go round in circles and we are been offered more and more chances, especially with the arrival of independent tyre networks, such as POINT-S that are now offering the Yorkshire tyre dealers to once again buy off the tyre manufacturers, because or there combined buying strength. We are once again able to take advantage of tyre trips, indeed recently our Ryan Linton went on a “race day” trip with Yokohama tyres, and a great day he had too.
More recently a day out at York races with Bond International tyre dealers.Great day at York races
More recently we experienced a fabulous day out at York Races in Yorkshire UK, by Mr Reg Bond and his Family, Charlie Bond and Lindsey Bond. We were treated like Lords and had a wonderful day, just about breaking even with the betting ?. Reg Bond sure knows how to look after his Yorkshire tyre dealers, and if your are ever invited I would recommend that you should not turn it down, it truly is a great day out.
Post written by Eric Roberts…http://www.wintertyres-yorkshire.co.uk/
Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell Vredestein Car Tyres online from our website by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.