Winter Tyres Safety is now taken seriously
This year (here in the UK) we have had what we could call a good Summer, with nice long sunny day’s with a few rainy days scattered here and there. Now we are well into September and the weather is starting to turn colder. We at Pellon Tyres recon that it is the end of October before we start to get the Easterly winds that bring colder weather, (and dare I say it) snow.
The past three or four years have been particularly cold and snowy and not been funny but this is the weather that we in the tyre trade just love, (for obvious reasons?). This year will be no exception, we will be praying for more of the same this winter; it could even be a little harsher in my opinion, “one man’s loss is another man’s gain” as the saying goes.
One of the good things that came out of the bad winters is our concern for Winter Tyres Safety and so we introduced a “TYRE HOTEL” system for our customers to store their winter and summer tyres. We fit the winter tyres in October and November and change them back to their summer tyres in March, although last year it snowed in March, and so we changed most of them in April and May.
Tyre hotel has become very popular for Winter Tyres Safety
We are pleased to say that this will be our third year, operating this system and it has become a very popular Winter Tyres Safety service for our customers. We did not advertise the service and all the new business that we have gained has come from “word of mouth”. This situation pleases me very much, because it is something that we all strive for and is a good way of keeping contact with your customers. The only problem we are starting to have is the lack of storage, we have customers winter tyres stored all over the place?
For tyre dealers who do not have “tyre hotel” facilities, and live in a hilly area where they are likely to have snow fall, then I would recommend that you give it a try. Another advantage that we have is that our customers have no qualms about buying a replacement tyre when they need one. When we point out that the tread is below the legal limit, they simply ask us to replace the tyre, no ringing round or going onto the internet, as long as we charge them at a competitive price and a fair price they are happy to trust us, it is a great way of keeping onto your customers.
We charge £10 for each time that we fit and/or refit a tyre, that’s £40 for the four. We also charge £10 for each tyre stored over the winter/summer period. This charge also includes valve and balancing, but s I say it has proved to be a good way of retaining some of our customers in this very competitive business.
We are now advising our customers that require new ones at the moment, to think about fitting Apollo Winter Tyres, instead of summer tyres and we are
getting a good response from motorists who are now becoming much wiser about the products and tyre safety and the people that fit winters have thanked us on many an occasion for our advice and safety of Winter Tyres Safety in bad weather.
Article written by Eric Roberts…www.wintertyres-yorkshire.co.uk
Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell tyres online from our website www.pellonautocentre.com by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who
need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.