Tyre registration-Will Europe follow the Path of the American Tyre Market?

Tyre registration

Tyre registration- When I first saw this tyre law coming out of America, the thought crossed my mind that what started out over the pond, usually ended up here in the UK or even Europe. In other words, would we have to start registering every tyre that we sold?

I suppose the big difference is that the USA have a much bigger culture of suing people and companies for every little thing. However, when looking at the whole picture, then it could make a little sense, on behalf of the tyre Manufacturers.

The story is that every consumer that buys a new tyre has now to register their purchase, under the requirements of the federal law. Tyre retailer and dealers,

tyre registration

Tyre registration-Image courtesy of Pirelli from their tyre registration website

must provide a registration form to fill in, or an electronic platform so that you can register the purchase online.

The reason for this is that the consumer can be notified by the tyre manufacturer if there is a tyre recall or a problem with a certain batch of tyres. This will give an early warning should any problem occur and also cover the tyre producers from possible further problems from faulty tyres, say causing accidents when running too much on these tyres.

I must say that we in the UK do not have these problems. On the contrary, I think that tyre products have improved over the years and faulty tyres are far and few between. We do not have the legal culture of the states and do not take everybody to court when a problem arrives.

Tyre registration

What strikes me though is the fact that the tyre makers are going to have a heap of information about who buys their tyres and where from. Although I have read that the consumer’s personal information, will be protected by federal law, I can’t help seeing the number of tyre manufacturers that offer registration forms online.

This information could give them a mass of details about who, what and where their tyre products were purchased and many other things that I don’t know

tyre registration

Tyre registration-Image from Michelin tyres registration website.

about. I am sure that tyre manufacturers in Europe will catch onto this idea as will give them a huge insight as to who and why consumers buy their products.

As for the consumer? It will give them the responsibility to register their tyres and help become more aware of the safety aspect of their tyres. If they do not carry out tyre registration then I presume that they could not sue the tyre company, if a faulty tyre caused an accident.

As for the tyre dealers, well it is just extra work for us?

For more information… http://www.nhtsa.gov/Vehicle+Safety/Test+Procedures

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