Yokohama Tyres and Chelsea AFC: 2025 Update
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Yokohama Tyres and Chelsea AFC
Yokohama Tyres and Chelsea AFC
Update on the Relationship Between-Yokohama Tyres and Chelsea AFC
Chelsea’s partnership with Yokohama Tyres remains one of the club’s most memorable commercial deals of recent years. Yokohama first appeared on Chelsea shirts in 2015, marking the Japanese manufacturer’s biggest football sponsorship to date.
The partnership helped Yokohama strengthen its brand presence across Europe and the UK, especially with Premier League football being beamed around the world.
Although the shirt sponsorship has since moved on, the relationship didn’t end there—Yokohama continued working with Chelsea in various promotional and community activities, keeping the connection strong between the club and the tyre brand.
The deal proved beneficial for both sides. Chelsea gained a major international partner with a reputation for high-quality engineering, while Yokohama enjoyed a surge in global visibility, particularly across Europe, where football remains a powerful marketing channel.
To this day, many Chelsea supporters still associate the brand closely with the club’s successes during those years, including Premier League and Europa League triumphs. Even though they’re no longer front-of-shirt sponsors, the legacy of the partnership lives on, and Yokohama remains a recognisable name among Premier League fans — a reminder of how football and engineering can work hand-in-hand.
I will attempt to bring this up to date as best I can
Yokohama Tyres and Chelsea AFC ended as of my last information update in January 2022. The partnership lasted several years; however, Yokohama Tyres had decided not to renew their sponsorship contract with the team by that point.
Now, in your typical nice and casual way, let’s dive into this topic, with some local tyre dealer emphasis:
It’s always intriguing to observe how football clubs and their sponsors work together, and occasionally how they don’t. In the case of Chelsea AFC and Yokohama Tyres, it’s a story about a partnership that had its time in the spotlight but eventually came to an end.
Chelsea Football Club and Yokohama Tyres were a formidable duo for many years. The Blues proudly donned the Yokohama badge on their shirts, which football fans all over the world recognised. It was almost like a love affair between football and tyres!
This union, like many excellent things in life, had its time. Yokohama Tyres and Chelsea AFC
By 2022, the collaboration had run its course, and the Yokohama logo said goodbye to Chelsea’s shirts. In some ways, it was the end of an era.
Let’s talk about the neighbourhood tyre shops now, shall we? Because Chelsea is such a well-known team, the sponsorship contract did put Yokohama Tyres on the map in the United Kingdom, and it had an influence. But, you know, it’s also important to remember our local tyre retailers right here in the United Kingdom.
I’m sure you have some wonderful tyre dealers in Halifax, including the famous ones, such as Pellon Tyres, who have been servicing the community for years. They may lack the sparkle and glamour of a football sponsorship, but they play an important part in keeping our wheels going.
So, while the Chelsea-Yokohama romance may have ended, let us not forget to support our local tyre retailers. They are the ones that keep our cars safe and our trips smooth in our neck of the woods.
The strange thing is that I have just finished a blog.
About the involvement of tyre companies with professional football clubs. Including the leagues across the world! Especially in Europe. Significantly, Yokohama and Chelsea Football Club have signed a sponsorship agreement. Importantly, that will enable the display and wear of the tyre company logo.
On the official football shirt. Yokohama Tyres UK branding is at the stadium and on the pitch side. Using the logo, players and coach of Chelsea FC to promote various tire-related advertising and
In my opinion, Yokohama Japan is already heavily involved in sport through their supply of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise brand awareness for Yokohama, simply because Chelsea and Manchester United are worldwide brands, and the tyre products will be seen on televisions all over the globe, including faraway countries such as Australia and even China.
The agreement ends in 2020-Yokohama Tyres and Chelsea AFC
The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big-tyre players. Incidentally, I have noticed that the big tyre companies, such as Goodyear and Michelin, have stayed clear of such large sponsorship deals (except, of course, Continental Tyres, who were one of the World Cup sponsors), with the battle being between the main mid-range tyre brands, such as Apollo Tyre and Hankook, and including Yokohama.
Chelsea FC is a prestigious football club situated in London and is currently in the top place of the English Premier League under the management of Jose Mourinho, a guy who speaks his mind and has great knowledge of the game, coaching many great teams in European football. The club has won the English Premier League as many as four times, and in the 2012–2013 football season, Chelsea won the Europa Cup.
It will be good to see the Yokohama ads on the TV screen- Yokohama Tyres and Chelsea AFC
So, I hope it improves in profile. Of course, and we sell more tyres at my garage here in Halifax, Yorkshire, UK. Knowing that Yokohama are a success at motorsport promotions. But I have thought all along that they are only playing to a small audience compared to the big attractions, such as this deal with Chelsea FC, and I know that it will give them greater exposure, but I hope that they do not drift away from their motorsport background.
I myself like to watch football on TV. Subsequently, I have noticed an increase in the TV exposure of tyre companies. Last night, I watched a UEFA Europa League match between Glasgow Celtic and Inter Milan of Italy. So, I could not help but notice the terrific amount of exposure that Hankook Tyres had with pitch-side advertising boards. Even though the Milan players have Pirelli as their shirt sponsor,. So it has to be a thing for the future.