Part of PELLON TYRES Sponsor Shirts giving back to the community
2014 will be the 25 Year Anniversary of Eric and Michelle Roberts trading in Halifax here in West Yorkshire in the UK.
Debbie Bastow, my wife Michelle’s sister has also been with us for all of the 25 years as part time and a full time employee. Debbie started along with Eric when the tyre depot only had two bays to trade from. Over the years the business has grown from the two bays to the present seven bays that we have today.
As part of our celebration PELLON TYRES Sponsor Shirts decided to give something back to the community and one of the things is to buy a football kit for local soccer team Ovenden West Riding, with our 25 years logo on the shirts (and very nice they look too).
Like many other tyre centres, Pellon tyres moved into other areas of the auto trade and started to do other things, such as car servicing and repairs, MOT testing was added later and now they believe they are a complete Autocentre. Most of the changes were brought about by Eric Roberts to combat the effects of the different recessions that have hit small businesses over the past 25 years, and also to become a complete one stop service centre.
Over the years we have seen staff coming and going like most businesses, but we are now settled with our present staff, some who have worked for the company for over 20 years, the longest serving member being Ryan Linton. Ryan is at present in charge of the mechanical department, which includes the MOT testing side of the business. Other long serving members of staff includes Aaron Roberts( Aaron has now left us to become a bread baker). Adam Dale our driver and tyre fitter, Dale Linton ( now an MOT tester), Alex Bray, who is now in charge of the tyre bay and new recruit Jake Kennedy. Other long term employees are Dave Smith and Tony Tetley, who run our Cheap Batteries Online department, www.batteriesontheweb.co.uk .
One of the biggest challenges to hit the retail tyre industry has been the rise of the internet. Fortunately Eric Roberts was quick to react to the challenges and started the website www.pellonautocentre.com this was to compete with the national tyre companies selling cheap tyres online, but at a local level, “being a small company we could not compete at a national level but we could fight a battle at a local level”, said Eric Roberts. Pellon tyres were helped by a national wholesaler, Micheldever tyres, to set up a tyre pricing system so that the local public could log onto the website and buy their tyres at the same price as the national companies, thus competing at a local level. This has proved to be very successful and enabled the tyre side of the business to maintain their tyre sales levels with the aid of the local community.One of the Ovenden Players showing off their new PELLON TYRES Sponsor Shirts
Pellon tyres join Unipart Car Care Centre
Another great move was to join national garage group Unipart Car Care Centre. This enables a local company to have a national image, whilst still been owned and run as a family business. Unipart also supply Pellon tyres with excellent service and quality parts, with a national warranty system that covers our customers, for faulty parts should they break down anywhere in the UK, a great insurance to help our customers.
On a similar theme Pellon Autocentre joined another great national tyre dealer network called POINT-S Tyres. This has enabled Pellon tyres to buy tyres direct from the manufactures, who previously were not interested in supplying a small company tucked away in Halifax, but because we are now a member of a large network, we can buy tyres direct and this has helped us once again to became more competitive.
Hi I would like to introduce myself. I have worked in the Garage and tyre and Battery business now for 40 years. I have worked for a couple for national tyre companies in my younger days, before starting my first business. I now own a garage and MOT testing centre, here in the UK called Pellon Tyre and Auto-centre, and I am a keen blogger about anything to do with cars and their related products that will help my business. We are members of Point-S and Motor-Codes and are also a Unipart Car Care Centre and of course Tyre-safe.