Yokohama Tyres and Chelsea AFC seal a five year sponsorship deal.

Yokohama seal a Sponsorship deal with the giant Chelsea Football club

The strange thing is that I have just finished a blog about the involvement of tyre companies with professional football clubs and leagues across the world and especially Europe. I have just received a press release from Point-S, that Yokohama and Chelsea Football club have signed a sponsorship agreement that will, enable the display and the wear  the tyre companies logo on the official football shirt, Yokohama Tyres UK branding at the stadium and on the pitch-side, etc., use of logo and players and coach of Chelsea FC to tyre-related various advertising andyokohama tyres,chelsea fc

In my opinion Yokohama Japan are already heavily involved in sport through their supplies of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise the brand awareness for Yokohama, simply because Chelsea like Manchester United are a worldwide brand and the  tyre products will be seen on televisions all over the globe including faraway countries such as Australia and even China.

The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big tyre players. Incidentally I have noticed that the big tyre companies, such as Goodyear and Michelin have stayed clear of such large sponsorship deals, (except of course Continental tyres who were one of the world cup sponsors)with the battle been between the main mid-range tyre brands players such as Apollo tyres and Hankook and including Yokohama.

Chelsea FC is a prestigious football club situated in London and are currently in top place of the English Premier League, under the managership of Jose Mourinho, a guy who speaks his mind, with great knowledge of the game, coaching many great teams in European football. The club has won the English Premier league as many as four times and in the 2012-2013 football season, Chelsea won the Europa cup.

It will be good to see the Yokohama ads on the TV screen

I hope it improves in profile and that we sell more tyres at my garage here in Halifax, Yorkshire, UK. I know that Yokohama are a success at motorsport promotions, but I have thought all along that they are only playing to a small audience compared to the big attraction, such as this deal with Chelsea FC and I know that it will give them a greater exposure, but I hope that they do not drift away from their motorsport background.

I myself like to watch football on TV and I have noticed the increase in the TV exposure of tyre companies. Last night I watched a UEFA Europa league match between Glasgow Celtic and Inter Milan of Italy and could not help notice the terrific amount of exposure that Hankook tyres had with pitch side advertising boards, even though the Milan players have Pirelli for

yokohama tyres,chelsea

Yokohama also help in promoting their brand at small tyre locations

their shirt sponsors, so it has to be a thing for the future.

Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell Yokohama Tyres online from our website www.pellontyres.co.uk by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.

 

Yokohama ADO 8R Tyres Fitted on this Lotus Elise Owner Insists

Yokohama ADO 8R Tyres help to stabilize the Lotus Elise

For a number of years now I have been proud to own my very own garage and tyre centre. I say this because despite all the moaning’s that go on over the years, regarding “things

Yokohama ADO 8R Tyres

Dale fitting 2 x Yokohama ADO 8R Tyres to a lotus elise

Yokohama ADO 8R Tyres

changing” and “if this and if that”, we still carry on doing what we are best at. This in my opinion includes a great mix of different types of customers, making my job much more interesting.

Every one that comes through the door are different and require different things. Let’s face it most people who drive cars, just don’t want to spend any money on them, without the exception of a few drivers who seem to know exactly what they want. In general though when their car breaks down or requires new tyres then this becomes a distress purchase.

I would say that at least half of our customers are in this category. Especially in recent years when the economy of most countries has been stretched to say the least, and consumers are watching their finances more than ever. A good example is the recent upsurge in the sale of part worn tyres, I am sure that drivers know exactly what they are, but are willing to take the cheaper option. We are also noting that our clients that are buying tyres are opting for the budget tyre option.

One of our main suppliers have recently complained to me that their sales of their Mid-Range Tyres have fallen in the summer months, but it not “rocket science” to understand that this is the school holiday season and people are paying for their summer holidays or spending their disposable income on days out with the kids, certainly buying tyres is the last thing on their minds. The customers that are buying tyres are usually the distress purchases and these are the ones that go for the Cheap New Tyres.

This is not a new thing, it happens every year, but the affect does depend on the economy and peoples disposable income. The same affect has given rise to upsurge in shoppers using budget super markets like Lidl and Aldi. This has been price driven by the consumer’s lack of spare cash. This is a bonus for these outlets because shoppers are finding out that the cheaper products on offer are also of good quality and so in my opinion the big supermarkets will lose out to the smaller cheaper guys for good.

Yokohama ADO 8R Tyres

new Yokohama ADO 8R Tyres fitted to lotus Elise 2

At the other end of the market stores like M&S food are also doing well by selling the better quality products in packages and deals, making the customers purchases hard to resist. We in the tyre business should take notice of this and become sharper at the selling end. We find the mid-range brands are a bit slow to react apart from complaining that sales are down, but in my opinion they should give the retailers a better package, to pass onto the motorists and help lift their sales.

The larger names in tyres are still hanging on

The brand names in tyres will always survive partly due to the following that they command, the one I am most thinking about is Michelin. This great tyre company have always been renowned for the quality of their products and have been the benchmark for other companies to follow. The largest tyre company at the moment is Bridgestone, who have also gained a reputation for quality and design over the past years. It is always nice to hear when a customer calls in for tyres such Michelin’s or Continentals fitting onto their cars. It is a much easier job for us when the driver knows exactly what he or she wants, but it is all within the diversity of our customer and products range.

This brings me onto a car that we had in on the other Saturday. The car in question was a Lotus Elise and the guy knew exactly which tyres he wanted fitting. They were 22545×16 Yokohama UK ADO 8R tyres to the rear of the car. This little sports car is always a head turner and it has this effect on me, when I see one I always take a second look. This little car is very light and is able to accelerate at 0-60 mph in 5.8 seconds. Because of the light weight of the car this improves the road handling including steering, cornering and braking.

Yokohama ADO 8R Tyres

Michelin tyres have always been a popular choice for many motorists

When I had a quick word with the owner he explained how good these Yokohama ADO 8R Tyres were, because of the cars lightness the tyres help stabilize the cars performance and give it great stability. This particular Lotus was a 97-98 model and though a little old now was still in great looking condition as you can see in my images. The car was first released in 1996 and was a stunning little spots car and although there have been many changes and variations the basic car has remained the same. Newer versions of the car now come with updated lead lights and alloy wheels with improved aerodynamics.

The little Lotus Elise had the new Yokohama ADO 8R Tyres fitted and went on its way. The car looked stunning with its new tyres and we will look forward to see the car when the front tyres are ready for replacing. We do get many people who call into us knowing what they want and believe me it makes life a lot easier.

Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell tyres online from our website www.pellonautocentre.com by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.

Yokohama Racing Tyres-GOOD DAY OUT AT SNETTERTON 300 CIRCUIT.

Yokohama Racing Tyres AT SNETTERTON 300 CIRCUIT.

To be truthful I am not a mad follower of motor racing, probably something to do with the fact that in the whole of West Yorkshire we do not have a race circuit. The nearest one is Croft

Yokohama Racing Tyres

Yokohama Racing Tyres slick tyre removed

in North Yorkshire and I have visited this track a few times in the recent past, to see various motor racing events. The last one was a British BMW championship meeting through Kumho tyres.

It came to me with great pleasure when I was invited to a race meeting in Snetterton, Norfolk, UK. The race meeting was a good four hour drive from my beloved Yorkshire, but never the less I decided to do the round trip in the day and set off at 5.30 in the morning. The day was going to be red hot ,you could just tell and I was looking forward to watching the cars perform on the Yokohama Racing Tyres, that we sell in Halifax to our public.

I arrived early because the roads were quiet due to the fact that it was Sunday morning, and I met the Yokohama Racing Tyres UK guy Paul Cox. Paul was to be my guide, as I have said I know little about the motorsport circuit although I love the atmosphere that these events can generate. I took my camera to take some shots of the cars, especially with the Yokohama racing tyres fitted. This is always the sign of a good tyre company, the research and development that these companies gain is invaluable when it comes to developing tyres for the regular cars that we use in every day usage.

Paul turned out to be a very knowledgeable guide having competed in motorsport racing himself for a good many years and now helping to coach his son to become a race car driver at the age of seventeen. The racing today was to be the British F3 and GT championships and when I arrived it was a lovely sunny day and the crowds were already building up.

British F3 has always been one of the proving grounds for future F1 drivers including the 2009 World champion Jenson Button. Some of the drivers competing on that day are expected to become future F1 stars and included Kevin Magnussen and Daniel Riciardo, so watch out for those names. The weekends racing also included the BRDC Formula 4 Championships with

Yokohama Racing Tyres

Yokohama Racing Tyres F4 tyres

other up and coming stars on show, I could not Waite.  These cars run on 2 litre Ford Duratec engines and develop 175 Brake horse power BHP. They are supplied with a Cosworth engine management system and are operated with a 6 speed Sadev transmission system that works from a paddle shift. Yokohama Racing Tyres are the suppliers of the wet and slick compound tyres, the main purpose of my visit.

Paul was really enthusiastic about showing me round and I was very impressed with the politeness of the drivers and the guys in the pits who allowed me to take pictures at will. He also knew many of the drivers and introduced me to a couple of them in between their busy schedules. One of the drivers was Jon Minshaw the owner of the famous Demon Tweeks motor parts stores, who took time out between changing driver’s mid-way through a race.

Yokohama tyres fitting area was most impressive.

Paul also introduced me to the YOKOHAMA TYRES UK tyre fitting team fully equipped with fitting machines and wheel balance’s all ready for the action, in fact when we were there they had already fitted in excess of  a hundred slick tyres due to the hot sunny weather the slick tyres give a better grip, than tyres with a tread on them.

One of the other drivers that I saw was Sir Chris How who has only recently changed from cycling to the British GT Championships and is said to be a “natural” at motorsport, making 2014 his debut year in the Nissan Academy Team known as RJN. Also in his year of racing was Rick Parfett Jnr, son of his famous namesake from the band, Status Quo, who incidentally I saw live at Leeds Arena, last December, with my wife Michelle. Rick the elder often watches his son race but was not there on this day.

Yokohama Racing Tyres

Yokohama Racing Tyres advam F4 tyres

After watching a great days racing and talked to many of the pit guys I thanked Paul for a great day out and headed for my long drive back to Yorkshire, looking forward to my next race meeting later this year.

Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell YOKOHAMA TYRES online from our website www.pellonautocentre.com by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.

Eric Roberts

 

 

 

 

 

Yokohama Winter Tyres-Will Help Your Car Through the Tough Yorkshire Winter Ahead?

Yokohama Winter Tyres for winter performance

Tyres are arguably the most important part of your car. They fill a variety of roles in car performance, most importantly making sure that the car can roll! Without strong, adequate ones you run the risk of getting a blowout on the motorway or not being able to control your car in extreme weather conditions. Your mileage will also be lower with poor ones fitted to your

Yokohama Winter Tyres

Yokohama tyres take a huge part in motorsport

car. You want tyres that are strong, durable, and silent on the road. You also want them to last a long time. If you live in a snowy area, you probably want even more specialized wheels that perform well in snowy or icy conditions. Yokohama Winter Tyres are one of  the best in their class for such a job.

Now there is no overall “best tyres”. Some will enable faster driving. Others function better with wear and are more durable. However? if you live in cold areas, such as the Welsh mountains, North and West Yorkshire, the Lake District and most of Scotland. Yokohama Winter Tyres  are amongst the best.

Yokohama Winter Tyres

Are designed to give you complete control over your car and maximum traction in icy conditions. They use specialized technology and tread designs to ensure that icy driving is no problem. Just driving slowly and carefully isn’t a valid option, especially if you live in a city that receives tons of ice and snow. You need the control, grip, and precision that Yokohama Winter Tyres offer.

There are several false ideas that people have concerning winters . First, many people believe you only need two winters  or that you don’t need winters  at all. Regular summer ones or even all-season ones don’t offer the same level of control or safety as winters, especially in extreme conditions. Also, contrary to popular belief, you want to have four winters fitted. If your car uses a winter pair in the front, then a regular set of tyres on the back, then each end of your car will react differently. This can be extremely detrimental if you are sliding on ice or driving in extreme weather. Investing in Yokohama Winter Tyres is much safer for accelerating, braking, and handling of the car.

Traction control and ABS brakes offer only limited benefits to cars with winters fitted. Traction control does not help with the the traction of your car in any way, but  controls the

Yokohama Winter Tyres

Yokohama racing tyres

acceleration of your tyre. Winters will  give the grip you need in winter conditions. Similarly, while ABS brakes will only ensure that car tyres will not lock up, they also don’t improve the actual  traction.

I hope you enjoyed this article about the benefits of Yokohama Winter tyres.

Pellon Tyres and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell Yokohama Winter Tyres online from our website www.pellontyres.co.uk  by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship. 

Continental tyres are experimenting by using the sap of the humble "dandelion" plants. Of course, this sap is also of the same molecular structure as latex rubber.

Goodyear Soybean Tyres-Massive compound ingredients breakthrough wins global prize

Goodyear Soybean Tyres

Goodyear Soybean Tyres

Goodyear Soybean Tyres

Of course that we now all know about the  growing awareness of the nutritional benefits of consuming foods made from soybeans. So, what are they? Soy beans, aka soya beans, are a species of legume and are often classified as an oil-seed. Naturally, soya beans are known to have been in existence in China some 5000 years ago. Having been consumed and including use, in medical preparations. Hence, for at least the last 2000 years.

It was many centuries later before soya beans are grown commercially in the western world. It took until 1906 in the USA and 1910 in Europe before there was deemed to be a sufficiently large enough market to encourage farmers to grow soya beans in significant enough quantities.

Now soya beans are used in millions of food products.

Of course Goodyear tyres like many other tyre manufacturers. have been looking for alternatives using rubber latex in their tyre products.

Soya beans have have become one of these natural ingredients that match the molecular structure of latex used in the production of rubber in tyres.

Other tyre companies that have come up with similar natural products are Continental tyres. So, Continental tyres are experimenting by using the sap of the humble “dandelion” plants. Of course, this sap is also of the same molecular structure as latex rubber.

Yokohama tyres are now using the oil extracted from orange peel skins. All these methods will give tyres a greener more sustainable tyre product in the years ahead.

Eric Roberts

Van Wheel Alignment Including SuspensionThe Goodyear Tyre & Rubber Company has won the Tyre Technology International Award for Innovation and Excellence in the category ‘Environmental Achievement of the Year’, during the 2018 Tyre Technology Expo in Hannover, Germany. The technology represents a breakthrough by Goodyear. So, in applying soybean oil in the tread compound of tyres, instead of traditional petroleum oil.

Source: Goodyear’s soybean breakthrough wins global prize

Lighter Tyres- Yokohama Have come up with the more ECO friendly ADVAN ENV-R2 ?

Lighter Tyres

Lighter tyres,yokohama tyres

There’s probably no more important part of your car’s handling and safety than your tyres. Well maybe you the driver, and your mad skills are more influential, but your tires rank right up there. There’s not much we can do about …

 

Eric Roberts’ insight:

 Performance Yokohama

Lighter tyres

 

In the mad and never ending rush to create and manufacture a light weight tyre, the tyre manufacturers have to come up with some new components in order to make their tyre

products lighter and greener.

This also applies to the car manufacturers who are constantly on the look out to manufacture much lighter, more energy efficient vehicle.

Lighter tyres,yokohama cheap tyres

Yokohama tyres on the racing track

The new technology rush also applies to the mid-range tyre companies such as Hankook tyres, Kumho tyres and Yokohama tyres.

Yokohama tyres  Lighter tyres design

Yokohama Tyre has risen to the occasion and has brought out the second-generation ADVAN ENV-R2 as the Official Spec Tyre that will be used in the 2011 Patron GT3

Challenge by Yokohama tyres race series and the GT3 Challenge Class endurance series.

The ENV-R2 will be put through its paces and power a fleet of Porsche 911 GT 3 race cars at leading North American. tracks, such as Sebring, Mazda Raceway Laguna Seca and Road Atlanta. The new cheap tyres are much lighter and reduce the amount of fuel that the cars use by at least 20 % and increases recycling capability while still performing at the same high level of the previous tyre compounds.

This is one the many reasons that we became a Yokohama tyre dealer and we highly recommend this product as a much lighter performance tyre, that we can sell at  cheap  tyres rate. Since writing this blog. Then Yokohama decided to take another junction when it came to advertising and supporting small businesses.

Eric Roberts

Lighter tyres,yokohama tyres

 

Mixing Tyre Technologies-Does your car have the wrong tyres?, Hub – THE BUSINESS TIMES

Mixing Tyre Technologies

Mixing Tyre Technologies

Mixing Tyre Technologies

The question posed by this article in “The Business Times” is about the mix of tyre manufacturers technologies. Hence when it comes to mixing different tyre brands to the larger and now popular SUV vehicles. In my opinion it is yet another grey area in the crazy world of tyres. “Should we do this” and “can we do that” is a question that I hear every week.

So, the advent of the SUV has certainly opened up a new can of worms. Over the last decade tyre manufacturers have introduced a string of new tyre products. Consequently, pressure was brought on the tyre makers from governments wanting the car manufacturers to make greener and leaner cars. As a result, then tyres had to become lighter in weight and larger in circumference to give less “rolling resistance“.

Coincidentally, the SUV’s came out about the same time. The SUV’s had much larger tyres and it looks to me that new technology tyres were to be developed with these vehicles in mind.

Tyre makers were looking for all types of new materials to add to the rubber latex. Thus, trying to lighten the tyre weight. Continental tyres came up with the milk like substance extracted from “dandelions“. It was found that the milky substance found in the dandelion was of the same molecular make up as the latex . Now Continental are growing vast areas of these plants near their German tyre factories.

Mixing Tyre Technologies

Other finds include the Yokohama tyres use of orange peel oil. However I dont really want to get too technical. The issue is should we mix these different tech tyres on the same vehicle. Especially if the tyres were developed along side the car manufacturers. Of course the SUV’s are now big and powerful, made by all the worlds leading luxury car makers.

Have we now got to the stage when it is important that we stick to the same tyres as the original equipment ones. As a tyre dealer for over forty years, then I am beginning to think so. The attached article explains about the specific tyres that are made for certain SUV’s. Thus, tyres like the Bridgestone Alenza and Italian brand Pirelli’s Scorpion series.

This class of vehicle are also fitted with specific tyres such as the Yokohama Blu-earth RV-02. So, even Nokian are making a winter tyre for the SUV the Nokian WR SUV 3 tyres. Should the specific tyre types be compromised. Personally I do not think so?

When I am on the front line dealing with customers, then I always tell them to the best of my ability. In this case then I would recommend that the car should be on the same tyres that were fitted as original equipment. If they choose not to then it is their responsibility going forward. I suppose looking at it then this is a problem with buying your SUV tyres online.

Mixing Tyre Technologies

The registration number lookup only tells the buyer the size of the tyre and not what the SUV should have on. Subsequently, the best way is for the car owner to take the information from the tyre sidewall and order exactly the same tyres. Definitely a very grey area?

Eric Roberts

THE BUSINESS TIMES – WHEN was the last time you wore your Manolos to go jogging? Chances are, never (unless the loss of some bet was involved). By the same token, it’s just as easy to have the wrong tyres fitted to your car.. Read more at The Business Times.

Source: Does your car have the wrong tyres?, Hub – THE BUSINESS TIMES

Yokohama tyres and Kumho tyres to join forces in Research a development and perhaps More?

yokohama tyres

Yokohama tyres , Kumho follow MoU up with R&D master agreement

Tyrepress.com

The Board of Directors at Yokohama Rubber and Kumho Tire have resolved to enter into master technological alliance agreement.

 

eric roberts‘s insight:

Yokohama tyres-Kumho tyres-

This one took me by surprise?

I must admit this one came as a shock to me at first. I have spent much time with the staff at both companies but nothing was said, byEither Yokohama tyres or Kumho tyres. So I guess that this was just one of those high level agreements that were kept hush- hush.

In my own business here in Halifax we have had close ties with both of these tyre companies, and in fact we sell both Yokohama tyres and Kumho tyres side by side, in recent years. I regard both companies as tyre innovators and thinking about it I can see where they are coming from, as the saying goes, “two brains are better than one”. The companies have apparently being discussing the exchange of technologies, with the future possibility of future shared ownership.

This move would take the joint company up the tyre manufacturers ranking table. At the moment the two company’s rank 8th  with over $5.5 billion sales is Yokohama tyres and  is Kumho with sales of over $3.5 Billion ranking 12th in the league table, so a joint venture would put the new company in the top 6 placing’s and will become  a force to reckon

with.

A Yokohama tyres spokesman said… By exchanging technology, the companies “aim to increase their competitiveness and enhance their growth potential … by sharing R&D resources and making more effective use of them through joint research and development on tires and related technologies,”

The deal is said to be in advance stages and both companies are looking to find a method of obtaining each other’s shares, a definite sign that talks are well on their way and the tyre companies are expected to sign legal binding contracts sooner than later.

I do not know how this will filter down to the grass roots fitting centres but in my opinion the other tyre manufacturers will be looking over their shoulders at the potential that Yokohama tyresthese two great companies will no doubt research and develop in new tyre products and move to a mid-range tyre to a leading brand, with more and more OE fitments on the way.

Eric Roberts

Hi I would like to introduce myself. I have worked in the Garage and tyre and Battery business now for 40 years. I have worked for a couple for national tyre companies in my younger days, before starting my first business. I now own a company here in the UK called Pellon Tyre and Auto-centre, and I am a keen blogger about anything to do with cars and their related products that will help my business. We are members of Point-S and Motor-Codes and are also a Unipart Car Care Centre and of course Tyre-safe.

See on www.tyrepress.com

Yokohama Rubber-Keeping up with Trends to build second Chinese passenger tyres plant – RubberNews.com

Tyrepress.com
Yokohama tyres to build second Chinese passenger tire plant
RubberNews.com
SUZHOU, China—Yokohama Rubber Co. Ltd. is building a passenger tire plant in Suzhou on land adjacent to its existing truck/bus tire plant.

 

eric roberts‘s insight:

Yokohama Rubber Expansion in China

Yokohama Rubber

Yokohama race tyres ready to go back to the factory for examination.

The Japanese tyre company .Hence,make an excellent product in my opinion. moving to China. Therefore is all about driving down the cost of tyres. Of course, this is one of the reasons. That Yokohama Rubber are able to sell their tyre products. Thus, as mid-range tyres and remain competitive.

Yokohama also give much to motorsport. In my opinion will soon be classed as a leading tyre brand. Consequently, tyres as reward to all their efforts and an excellent product. I recently got invited to a F4 race meeting and Yokohama Tyres UK were the tyre suppliers for that race. I was invited to the tyre fitting area and was amazed at the number of tyres that were changed at one race meeting and that every single tyre had to be sent back to the Yokohama Rubber Japan factory to be taken apart and examined for any defects that may be found and also to improve the quality. Much of the information that is gained from motorsport racing will go into improving the quality of their road tyres that are on sale to the general public.

Yokohama Rubber

Orange skin oil is now part of the Yokohama tyre compound

Eric Roberts Yokohama Rubber

Hi I would like to introduce myself. Having worked in the Garage and tyre and Battery business now for 40 years. Working for a couple of national tyre companies. Of course, before starting my first business. Owning a company here in the UK called Pellon Tyre and Auto-centre. Blogging about anything to do with cars and their related products.Naturally, that will help my business. Members of Point-S and MotorCodes and are also a Unipart Car Care Centre.

See on www.rubbernews.com

Yokohama explains tyre sizes. But in a funny – Normally a boring subject- this time a so not boring way!

Yokohama explains tyre sizes

Yokohama explains tyre sizes


Most people know how tyres are made. Tyres are made from many different parts that are basically stuck together. So, In the trade we call this “vulcanisation”. In other words in order to bond all the various components together. Hence, the not quite finished product needs to be vulcanised. This involves running the tyres through a curing machine. Of course, which bonds all the different components together. Things such as beads, sidewalls and the tread area. This process also adds all the markings and traction patterns on to the surfaces. Such as tyre size and load ratings.

Yokohama explains tyre sizes

Over the years the development of car tyres has become.pretty amazing. Tyres are remarkable things and taken for granted. Thus, no matter how big your car is, it is supported by four patches of rubber. Each not much bigger than your footprint. Despite all the mechanical and computer technology. Now inside a modern car, it is still reliant on good quality tyres. Of course, with decent treads that are filled with the correct air pressure.

Tyre design also includes the ability of the tyres tread to disperse the water quickly enough to maintain a grip on the road. With bald tyres then aquaplaning occurs. Aquaplaning is when a vehicle skids along the surface of the water. Subsequently, giving you very little control over the direction the car is going.

Most drivers will never know anything about tyres, Including the tyre size and sidewall markings. However here  is Jake to explain about it.

Eric Roberts

Toyota Yaris Clutch ProblemYokohama explains tyre sizes

To work out the size of your car tyres’ footprint, you need to know that the area is approximately equal to the car’s weight divided by the tyre pressure. For a 2-tonne car, that means the footprint of each tyre is about 7 inches wide by 4.75 inches long. Not very big at all, and remember, while the brakes work to stop the wheels turning, it is the friction between the tyres’ footprint and the road that will actually stop your car moving.

Of course, everyone will need new tyres at some point. But understanding tyre sizes can be difficult ( and BORING). So we’ve made it easy and fun. Hence, with the help of journalist and tarmac rally ace Samantha Stevens and drift racer Jake “DriftSquid” Jones. Put simply, tyre sizes are written on the tyre side wall. Or on your car’s tyre placard and handbook.

Tyres are measured like this- the width across the tread is in millimeters. The sidewall number (known as the profile or series) is a percentage of the width.Wheel size is measured in inches. Those are the three numbers you need to know — and need to pronounce like Sammy does in the video – to sound like you know what you’re talking about in a tyre shop. And yet, Yokohama has a colour system which makes choosing the right tyre tyre is so much easier than figuring out the size – go to www.yokohama.com.au and see for yourself!