It actually makes a lot of sense. It’s also genius marketing. But really, how did the world’s most talented chefs and esteemed restaurants and come to be
This is a great article about the reason that the Michelin brothers, famous for their tyres decided to go into “evaluating restaurants “business, a good Michelin story.
Well worth a read although nothing much to do with tyres.
Michelin Guide was first introduced for motorists in 1900 (Michelin story)
We have all heard of the Michelin stars that are a sign of a top class restaurant, but I have always wondered where it all came from and just thought that the Michelin name was perhaps just a coincidence.
I know that they employ inspectors to visit restaurants without the owners knowing who they are. They then asses the restaurant for the highest quality of cuisine and this includes the products used in the meal, the flavours and cooking and whether or not the food is cooked in an individual style. The inspectors also check for value for money and also the number of times the customers visit the restaurant.
There is some concerns in the food industry thought that the Michelin stars mean NOTHING. They are after all judged by humans and so each individual will a certain opinion also depending what mood he may be in. The famous “Faulty Towers “sketch comes to mind, when a hotel inspector visits Basils Hotel, he was in for a shock. I can imagine this happening to a Michelin inspector on a bad day?
How the Michelin guide was started?
The first Michelin motorist’s guides were not just aimed at restaurants, but were a wealth of information about where to find accommodation and meals for drivers touring France. The Brother responsible for this guide was Andre Michelin, who was also part of the Michelin tyre company and so the whole thing is related.
This was in 1900, but by 1920 the information in the guide about dining had become very popular and so to improve the quality of their references, Michelin decided to send out a team of inspectors to check out the restaurants outside of the Paris area where they had concentrated on most of the earlier dining reports. These out of Paris eateries, were give one to three stars according to the quality, an important part of the Michelin story.
This system was then introduced to Paris and by 1933, 23 restaurants were awarded the top prize of three stars. The system was then rolled out to other European countries, but the system was dropped for a while and then re-introduced in 1951, but very few would achieve the coveted three star rating.
Here in the UK we only have four restaurants that have achieved the three star rating they are; at Duck – Bray
Waterside Inn – Bray
Gordon Ramsay – Chelsea
Alain Ducasse at the Dorchester – Mayfair
What do Michelin Star Ratings Mean?
Here is a list of the ratings that can be achieved by the chefs; there are three levels of star ratings which can be awarded by the inspectors of the Michelin Star Restaurants; from 1 star to 3
1-Three stars “Exceptional cuisine, worth a special journey”
2-Two stars “Excellent cooking, worth a detour”
3-One star “A very good restaurant in its category”
Unfortunately none of these are in Yorkshire, so I have never had the pleasure of eating in one of these fine establishments? However six restaurants in Yorkshire do have Michelin stars, but not the top honor of three stars. One day perhaps?
Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts. We also sell Michelin Tyres online from our website www.pellontyres.co.uk by using the tyre selector and choosing your tyre size. We offer courtesy cars to local motorists who need to go to work and leave their car with us for work doing. We are also an official MOT testing station and are members of Motor-codes, who carry out checks for high standard of equipment and workmanship.