Car Servicing Times
If you purchase a used car or an older car that doesn’t have the technology to inform you when something is needed, it’s even more important to keep track of the car servicing times and schedule.
CAR SERVICING Times -where are we now?
During the time that I have owned a garage Car Servicing has seen many changes. The change though is not so great. We are what I would call a local garage. Servicing and repairing our customer’s cars. So, the same as we have done here in Halifax for the past 25 years.
Of course, the thing that has changed the most is the increase in competition. So, to overcome this we have had to keep everything up to date.Things like technology. Including the garage appearance. Probably the biggest change is the way that the garage has to be promoted.
Car Servicing has developed and modified over the years. Especially as regards lower emissions in recent years. Generally we can keep up with the level of technology and computers. Required to service and repair these cars. Hence, the appearance of the garage is also very important.
These days 60% of our customers are probably ladies. Having taken over the role of many male duties. Because more and more ladies can now drive and have jobs depending on their own cars. Meaning that the ladies usually now own their own cars. Therefore they are the ones that have to deal with the garages.Thus, should anything go wrong with their cars.
This brings me to the point of the necessity to have a clean smart reception area. Including, facilities for all the customers not just the ladies. Subsequently, we call ours the TV lounge. Offering free drinks (coffee and tea) along with magazines. Now we have free Wi-Fi for the customers to use while surfing the internet. Or playing games on their tablets and phones. All these things are necessary. Especially, if you want to retain your hard earned customer base. Although our margins are a lot lower these days. Garages should make every effort to make their premises as smart as possible.
Car Servicing Times
The one thing that in my opinion has changed the most over the years other than repairing and Car Servicing Times, is the way we now have to market our businesses. Years ago the bigger you were, the bigger the advert you would place in your local newspaper and the national garage chains would advertise in the national papers, there was some sort of packing order. I will always remember the first full page advert that we took out on a Friday afternoon and the following day we had cars queuing down the road, it was most embarrassing because at that time we did not have infrastructure to cope with all that work. It was a learning curb that I will never forget.
Also radio and TV advertising was affordable to the bigger garages and Auto-centres, but price pressure from other better off industries put the prices up and an end to that format of advertising exposure.
Now the internet has taken over the battle ground, with almost every garage trying to get internet exposure and battling to get on first page offor as little cost as possible. This is where I am at now and as if you do not already know it is a long hard struggle.
The thing to me is that it is hard to know what affect all the hard work on your garage, not like the old days with a full page newspaper advert. I suppose the fact that we are still busy is reflecting on the work that we have to put in to Google, Twitter and Facebook and car servicing and repairs will still go on regardless.
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