In addition to its newly-signed deal with Champions League and German Bundesliga team FC Schalke 04, Kumho Tyres has come on board as tyre partner for two further German clubs. Hamburger SV and Her…
Kumho tyres are extending what is now a long standing partnership between football clubs and major tyre companies around the world, the big clubs have massive exposure on TV stations and the tyre companies want to be seen supporting football.
Kumho tyres join the trend of Football sponsorship
In line with latest advertising trend of many of the leading tyre companies, Kumho tyres now sponsor a total of two clubs in the German Bundesliga. The three teams that now fly the Kumho flag are now down to two, with the deal at FC Shalke 04, finishing, Kumho have signed a contract to replace them with, Hamburger FC and Hertha BFC and the sponsorship deals are until the end of the 2016-2017 seasons.
Yong-Sung Kim, who is the managing director of Kumho Tyre Europe GmbH, said in an interview, “after recently finalising a long-term partnership with FC Schalke 04, we are now
pleased to have found in the Hamburger SV a long-established club that we can cooperate with in the coming years. HSV possesses one of the largest fan bases in Germany and we hope to clearly increase our brand awareness with the help of this partnership.”
As a Kumho tyres dealer here in Yorkshire, this is good news. Although the deal is in Germany then we can still see matches and Euro matches on UK TV through the Sky network and this will follow the success of the Kumho tyres sponsorship deal that has recently been finalized with Manchester United.
Kumho tyres Motorsport pulls out of the UK
The sad part of the German football club sponsorship is that Kumho tyres are pulling out of the UK and moving it to Germany. We have given the South Korean tyre company much support in this country and I really wonder if moving out will give them any better sales here in the UK ? Only time will tell.
Another popular budget car tyre maker will be joining Kumho in Germany, and they are the Chinese company of LingLong tyres. LingLong are now a popular name amongst the cheap tyre end of the tyres customer base. They too have joined Kumho into becoming sponsors of the German Bundesliga team “VFL Wolfsburg
Wolfsburg general manager, Thomas Rottgermann commented,” Ling-long Tire are placing their fate in the international platform of VFL Wolfsburg – and sustainable so, over a period of at least three years.”
Other tyre orientated tyre sponsorship deals come nearer to home
with Lassa tyres renewing their advertising deal with the English Premier League over another year period. The Lassa adverts will be visible on the LED pitch side boards that surround the pitches of 21 Premier League fixtures.
Also Cooper tyres that are the parent company of Avon tyres, the well-known British tyre brand are to sponsor Arsenal Football Club from the beginning of this season 2014-2015. The
tyre brand name will be seen on TV all over the globe, watched by football fans during the Champions League games, a great catch for the tyre company.
On the down side Continental tyres have been rumoured to be pulling out of the World Cup sponsorship deal. According to a German newspaper, “in future the tyre maker intends instead to solely sponsor regional confederations, such as Europe’s UEFA. This change to the company’s multi million commitment is also said to apply to the next World Cup. “
Watch this space, as they say.
Pellon Tyre and Auto-centre offer car and van servicing and repairs to all makes of vehicles. We are members of Unipart Car Care centres and give a nationwide guarantee for all our work and parts.